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Étude > Infos > Flashcards

Infos Flashcards

1
Q

According to the infographic “Marketing technology statistics”, what is expected to be the number of messaging app users worldwide by 2021?

A

2,48 billion

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2
Q

According to the infographic “Marketing technology statistics”, as of april 2020, how many users were accessing the WhatsApp messenger monthly?

A

2 billion

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3
Q

According to the infographic “Marketing technology statistics”, the US accounts for what percentage of all smartphone users globally?

A

47%

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4
Q

According to the infographic “Marketing technology statistics”, what percentage of total smartphone market shares in the U.S. does Apple own?

A

50%

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5
Q

According to the infographic “Marketing technology statistics”, what percentage of the U.S population over 11 years of age owns a smartphone?

A

88%

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6
Q

According to the infographic “Marketing technology statistics”, how much more likely are consumers to open mobile messages than emails?

A

35 times

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7
Q

According to the infographic “Marketing technology statistics”, what percentage of marketers were leveraging AR or VR in their strategies in 2021?

A

35%

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8
Q

According to the infographic “Marketing technology statistics”, what percentage of marketers who currently leverage experiential marketing call it an effective strategy?

A

58%

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9
Q

According to the infographic “Content marketing statistics”, what percentage of companies that have a content marketing strategy leverage blogging?

A

48%

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10
Q

According to the infographic “Content marketing statistics”, what percentage of decision makers say they spend more than one hour per week reading and reviewing thought-leadership content?

A

54%

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11
Q

According to the infographic “Content marketing statistics”, how many new posts does WordPress produce each month?

A

70 million

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12
Q

According to the infographic “Content marketing statistics”, how many new comments does WordPress produce each month?

A

77 million

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13
Q

According to the infographic “Content marketing statistics”, what is the most popular video platform after Google?

A

Facebook

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14
Q

According to the infographic “Content marketing statistics”, what percentage of marketers actively use content marketing?

A

82%

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15
Q

According to the infographic “Content marketing statistics”, what is the most common measurement of success for content marketing programs?

A

Total Sales

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16
Q

According to the infographic “Content marketing statistics”, how long does the average listener spends a week with online audio in 2021?

A

16 heures et 14 minutes

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17
Q

According to the infographic “Content marketing statistics”, what are the primary forms of media used within content strategy in 2021?

A

In descending order: Videos, Blogs, Infographics, Case Studies, Interviews, eBooks, White papers

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18
Q

According to the infographic “Social media statistics”, what percentage of Facebook users access the app on mobile?

A

98,3%

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19
Q

According to the marketers in the infographic “Social media statistics”, what is the most popular social media platform accross all age groups ?

A

Facebook

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20
Q

According to the infographic “Social media statistics”, what is the median engagement rate across all industries on Facebook?

A

0,08%

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21
Q

According to the infographic “Social media statistics”, what is the second best performing social media platform for marketers?

A

Instagram

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22
Q

According to the infographic “Social media statistics”, what is the rank of Instagram in best performing social media platform for marketers?

A

Second

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23
Q

According to the infographic “Social media statistics”, what is the rank of Twitter in the list of the world’s most visited websites?

A

12

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24
Q

According to the infographic “Social media statistics”, towards what does the audience of Twitter skews heavily?

A

Male

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25
Q

According to the infographic “Social media statistics”, what percentage represents the size of LinkedIn, the largest B2B display advertiser in the U.S?

A

32,3%

26
Q

According to the infographic “Social media statistics”, how many LinkedIn members drive business decisions?

A

4 out of 5

27
Q

According to the infographic “Social media statistics”, what is the percentage of usage of Snapchat by companies?

A

24%

28
Q

According to the infographic “Social media statistics”, what is the percentage of usage of LinkedIn by companies?

A

41%

29
Q

According to the infographic “Social media statistics”, what is the percentage of usage of Youtube by companies?

A

59%

30
Q

According to the infographic “Social media statistics”, what is the percentage of usage of Twitter by companies?

A

62%

31
Q

According to the infographic “Social media statistics”, what is the percentage of usage of Facebook by companies?

A

80%

32
Q

According to the infographic “Social media statistics”, what is the percentage of usage of Instagram by companies?

A

83%

33
Q

According to the infographic “Video marketing statistics”, what percentage of marketers who leverage short-form video consider it effective?

A

46%

34
Q

According to the infographic “Video marketing statistics”, what is the average engagement rate for short-form video content?

A

53,9%

35
Q

According to the infographic “Video marketing statistics”, what percentage of video marketers say video has helped them generate leads?

A

83%

36
Q

According to the infographic “Video marketing statistics”, what is the rank of Live video in the list of most-used social media marketing tactic?

A

third

37
Q

According to the infographic “Video marketing statistics”, what percentage of video markters say they’ve used Snapchat as a video channel in 2020?

A

11%

38
Q

According to the infographic “Video marketing statistics”, what percentage of video marketers reported that video gives them a positive ROI?

A

88%

39
Q

According to the infographic “Video marketing statistics”, what is the third most-used social media marketing tactic?

A

Live video

40
Q

According to the infographic “Video marketing statistics”, what is the rank of Youtube in the list of most visited websites in the world?

A

Second

41
Q

According to the infographic “Video marketing statistics”, what is the second most visited website in the world?

A

Youtube

42
Q

According to the infographic “Video marketing statistics”, what percentage of users over the age of 65 does the multiple age groups audience of Youtube spans?

A

49%

43
Q

According to the infographic “Email marketing statistics”, what is the average email click-through rate in the industry?

A

2,13%

44
Q

According to the infographic “Email marketing statistics”, what percentage of small businesses say their email copy is effective or very effective?

A

64%

45
Q

According to the infographic “Email marketing statistics”, what percentage of increase in revenue do marketers who use segmented campaigns note?

A

760%

46
Q

According to the infographic “Email marketing statistics”, what percentage of consumers say they have at least 50 unread emails in their inboxes?

A

40%

47
Q

According to the infographic “Email marketing statistics”, how many unread emails do consumers say they have in their inboxes at least?

A

50 unread emails

48
Q

According to the infographic “Email marketing statistics”, what number of users does the global email users is set to grow to by 2024?

A

4,48 billion

49
Q

According to the infographic “Email marketing statistics”, what percentage of email opens happen between 9AM and noon on the US??

A

21%

50
Q

According to the infographic “Email marketing statistics”, what is the second most used tactic email by martketers to improve their performance?

A

Mobile-friendly email

51
Q

According to the infographic “Email marketing statistics”, what is typically the day of the week with the highest clickthrough rate?

A

Friday

52
Q

According to the infographic “Email marketing statistics”, what is the clickthrough rate potential on friday?

A

2,7%

53
Q

According to the infographic “Advertising statistics”, how many people used mobile browsers that block ads by default on 2019?

A

527 million

54
Q

According to the infographic “Advertising statistics”, what percentage of respondants say they use adblockers because they don’t want their online behaviour to be tracked?

A

44%

55
Q

According to the infographic “Advertising statistics”, what amount of mobile advertising spending is expected to be surpassed by 2022?

A

240 milliards

56
Q

According to the infographic “Advertising statistics”, what is the average cost per click (CPC) on the marketing industry?

A

3,33$

57
Q

According to the infographic “Advertising statistics”, what is the most expensive marketing industry keyboard CPC?

A

165$

58
Q

According to the infographic “Advertising statistics”, what percentage of people report watching explainer videos to learn more about a product?

A

94%

59
Q

According to the infographic “Advertising statistics”, how many times more likely are viewers to use Youtube versus other platforms to find information about a brand, product or service?

A

4 fois

60
Q

According to the infographic “Advertising statistics”, how many times more likely are viewers to Buy something they saw on Youtube

A

2 fois

Étude (3 decks)

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