Infos Flashcards

1
Q

According to the infographic “Marketing technology statistics”, what is expected to be the number of messaging app users worldwide by 2021?

A

2,48 billion

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2
Q

According to the infographic “Marketing technology statistics”, as of april 2020, how many users were accessing the WhatsApp messenger monthly?

A

2 billion

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3
Q

According to the infographic “Marketing technology statistics”, the US accounts for what percentage of all smartphone users globally?

A

47%

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4
Q

According to the infographic “Marketing technology statistics”, what percentage of total smartphone market shares in the U.S. does Apple own?

A

50%

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5
Q

According to the infographic “Marketing technology statistics”, what percentage of the U.S population over 11 years of age owns a smartphone?

A

88%

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6
Q

According to the infographic “Marketing technology statistics”, how much more likely are consumers to open mobile messages than emails?

A

35 times

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7
Q

According to the infographic “Marketing technology statistics”, what percentage of marketers were leveraging AR or VR in their strategies in 2021?

A

35%

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8
Q

According to the infographic “Marketing technology statistics”, what percentage of marketers who currently leverage experiential marketing call it an effective strategy?

A

58%

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9
Q

According to the infographic “Content marketing statistics”, what percentage of companies that have a content marketing strategy leverage blogging?

A

48%

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10
Q

According to the infographic “Content marketing statistics”, what percentage of decision makers say they spend more than one hour per week reading and reviewing thought-leadership content?

A

54%

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11
Q

According to the infographic “Content marketing statistics”, how many new posts does WordPress produce each month?

A

70 million

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12
Q

According to the infographic “Content marketing statistics”, how many new comments does WordPress produce each month?

A

77 million

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13
Q

According to the infographic “Content marketing statistics”, what is the most popular video platform after Google?

A

Facebook

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14
Q

According to the infographic “Content marketing statistics”, what percentage of marketers actively use content marketing?

A

82%

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15
Q

According to the infographic “Content marketing statistics”, what is the most common measurement of success for content marketing programs?

A

Total Sales

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16
Q

According to the infographic “Content marketing statistics”, how long does the average listener spends a week with online audio in 2021?

A

16 heures et 14 minutes

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17
Q

According to the infographic “Content marketing statistics”, what are the primary forms of media used within content strategy in 2021?

A

In descending order: Videos, Blogs, Infographics, Case Studies, Interviews, eBooks, White papers

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18
Q

According to the infographic “Social media statistics”, what percentage of Facebook users access the app on mobile?

A

98,3%

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19
Q

According to the marketers in the infographic “Social media statistics”, what is the most popular social media platform accross all age groups ?

A

Facebook

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20
Q

According to the infographic “Social media statistics”, what is the median engagement rate across all industries on Facebook?

A

0,08%

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21
Q

According to the infographic “Social media statistics”, what is the second best performing social media platform for marketers?

A

Instagram

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22
Q

According to the infographic “Social media statistics”, what is the rank of Instagram in best performing social media platform for marketers?

A

Second

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23
Q

According to the infographic “Social media statistics”, what is the rank of Twitter in the list of the world’s most visited websites?

A

12

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24
Q

According to the infographic “Social media statistics”, towards what does the audience of Twitter skews heavily?

A

Male

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25
According to the infographic "Social media statistics", what percentage represents the size of LinkedIn, the largest B2B display advertiser in the U.S?
32,3%
26
According to the infographic "Social media statistics", how many LinkedIn members drive business decisions?
4 out of 5
27
According to the infographic "Social media statistics", what is the percentage of usage of Snapchat by companies?
24%
28
According to the infographic "Social media statistics", what is the percentage of usage of LinkedIn by companies?
41%
29
According to the infographic "Social media statistics", what is the percentage of usage of Youtube by companies?
59%
30
According to the infographic "Social media statistics", what is the percentage of usage of Twitter by companies?
62%
31
According to the infographic "Social media statistics", what is the percentage of usage of Facebook by companies?
80%
32
According to the infographic "Social media statistics", what is the percentage of usage of Instagram by companies?
83%
33
According to the infographic "Video marketing statistics", what percentage of marketers who leverage short-form video consider it effective?
46%
34
According to the infographic "Video marketing statistics", what is the average engagement rate for short-form video content?
53,9%
35
According to the infographic "Video marketing statistics", what percentage of video marketers say video has helped them generate leads?
83%
36
According to the infographic "Video marketing statistics", what is the rank of Live video in the list of most-used social media marketing tactic?
third
37
According to the infographic "Video marketing statistics", what percentage of video markters say they've used Snapchat as a video channel in 2020?
11%
38
According to the infographic "Video marketing statistics", what percentage of video marketers reported that video gives them a positive ROI?
88%
39
According to the infographic "Video marketing statistics", what is the third most-used social media marketing tactic?
Live video
40
According to the infographic "Video marketing statistics", what is the rank of Youtube in the list of most visited websites in the world?
Second
41
According to the infographic "Video marketing statistics", what is the second most visited website in the world?
Youtube
42
According to the infographic "Video marketing statistics", what percentage of users over the age of 65 does the multiple age groups audience of Youtube spans?
49%
43
According to the infographic "Email marketing statistics", what is the average email click-through rate in the industry?
2,13%
44
According to the infographic "Email marketing statistics", what percentage of small businesses say their email copy is effective or very effective?
64%
45
According to the infographic "Email marketing statistics", what percentage of increase in revenue do marketers who use segmented campaigns note?
760%
46
According to the infographic "Email marketing statistics", what percentage of consumers say they have at least 50 unread emails in their inboxes?
40%
47
According to the infographic "Email marketing statistics", how many unread emails do consumers say they have in their inboxes at least?
50 unread emails
48
According to the infographic "Email marketing statistics", what number of users does the global email users is set to grow to by 2024?
4,48 billion
49
According to the infographic "Email marketing statistics", what percentage of email opens happen between 9AM and noon on the US??
21%
50
According to the infographic "Email marketing statistics", what is the second most used tactic email by martketers to improve their performance?
Mobile-friendly email
51
According to the infographic "Email marketing statistics", what is typically the day of the week with the highest clickthrough rate?
Friday
52
According to the infographic "Email marketing statistics", what is the clickthrough rate potential on friday?
2,7%
53
According to the infographic "Advertising statistics", how many people used mobile browsers that block ads by default on 2019?
527 million
54
According to the infographic "Advertising statistics", what percentage of respondants say they use adblockers because they don't want their online behaviour to be tracked?
44%
55
According to the infographic "Advertising statistics", what amount of mobile advertising spending is expected to be surpassed by 2022?
240 milliards
56
According to the infographic "Advertising statistics", what is the average cost per click (CPC) on the marketing industry?
3,33$
57
According to the infographic "Advertising statistics", what is the most expensive marketing industry keyboard CPC?
165$
58
According to the infographic "Advertising statistics", what percentage of people report watching explainer videos to learn more about a product?
94%
59
According to the infographic "Advertising statistics", how many times more likely are viewers to use Youtube versus other platforms to find information about a brand, product or service?
4 fois
60
According to the infographic "Advertising statistics", how many times more likely are viewers to Buy something they saw on Youtube
2 fois