Information Systems Flashcards
Role of Information Systems
Operation Excellence New products, service, business models Customer and supplier intimacy Improved Decision Making Competitive Advantage Survival
Information Systems
Interrelation components that collect, process, strore, and distribute information to support decision making and control in an organization.
IT Infrastructure Types
Mainframe Personal Computer Client/Server Era Enterprise Computing Era Cloud Computing
Main Frame
Remote terminals connected to a centralized mainframe.
Client/Server Era
Clients are networked to powerful servers.
Client inputs data and server processes it.
Server could be mainframes.
Enterprise Computing Era
Connects different networks, computers, mainframes, mobile phones.
Cloud Computing
Model of computing that provides access to a shared pool of computing resources.
The clouds can be acessed on an as-needed basis from any connected device and location.
Moore’s Law
Power of microprocessors double every 18 months.
Information Systems can help in:
Tracking Receiving Orders Determine whats best selling - track sells Decreasing time and cost Sending money Tracking inventory level
MRP
Material Requirements planning
Translates master schedule requirements for end items into time-phased requirements for subassemblies, components, and raw materials.
Works backward from the due date using lead times and other information to determine when and how much to order.
MRP Answers?
What is needed?
How much is needed?
When is it needed?
MRP II
Manufacturing Resources Planning
Expanded MRP with emphasis placed on integration
ERP
Enterprise Resource Planning
Next step in an evolution that began with MRP and evolved into MRPII.
Integration of financial, manuf, and human resources on a single computer system.
ERP Systems
Suite of integrated software modules and a common central database.
Information enterend in one process is immediately available for other processes.
Extended Components of ERP System
Business Intelligence
CRM
SCM
E-business
Business Intelligence
Aids in decision-making efforts
CRM
Customer Relationship Management
Aids in impreoving customer loyalty and retention and an orgainzations profitability.
E-business
Means conducting business on the Internet.
ERP Systems are
Complex
Expensive
Difficult to implement
Three Eras in the history of Marketing
Production Orientation Era
Sales Orientation Era
Marketing Orientation Era
AMA study shows:
65% of a company’s business comes from its current customers.
It costs 6 times more to sell products to a new customer.
Customer Life Cycle
Aquire
Enhance
Retain
CRM Functional Solutions
Direct Marketing
Cross-sell and Up-sell
Proactive Service
Functions of CRM
Help business use technology and human resources to gain inshight into the behaviors of customers.
CRM Packages
Sales force automation
Customer Service
Marketing
Front-Office CRM
Involve areas where direct customer contact occurs knowns as touch points.
Back-Office CRM
Requires technology to compile and process customer data.
Tacit Knowledge
Inconsistent, poorly understood.
Explicit Knowledge
Information that can be explained in structured form and can be programmed.
Data Mining
Transformes tacit into explicit knowledge so that you have usable data.
AMA
American Marketing Association
Cross-Sell
Selling a similar product along with the original.
Up-Sell
Upgrading the product through sell, or totally new product.
Salesforce.com
A cloud based CRM Vendor
GUI
Graphic User Interface
