Information Systems Flashcards

1
Q

Role of Information Systems

A
Operation Excellence
New products, service, business models
Customer and supplier intimacy
Improved Decision Making
Competitive Advantage
Survival
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2
Q

Information Systems

A

Interrelation components that collect, process, strore, and distribute information to support decision making and control in an organization.

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3
Q

IT Infrastructure Types

A
Mainframe
Personal Computer
Client/Server Era
Enterprise Computing Era
Cloud Computing
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4
Q

Main Frame

A

Remote terminals connected to a centralized mainframe.

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5
Q

Client/Server Era

A

Clients are networked to powerful servers.
Client inputs data and server processes it.
Server could be mainframes.

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6
Q

Enterprise Computing Era

A

Connects different networks, computers, mainframes, mobile phones.

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7
Q

Cloud Computing

A

Model of computing that provides access to a shared pool of computing resources.
The clouds can be acessed on an as-needed basis from any connected device and location.

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8
Q

Moore’s Law

A

Power of microprocessors double every 18 months.

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9
Q

Information Systems can help in:

A
Tracking
Receiving Orders
Determine whats best selling - track sells
Decreasing time and cost
Sending money
Tracking inventory level
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10
Q

MRP

A

Material Requirements planning
Translates master schedule requirements for end items into time-phased requirements for subassemblies, components, and raw materials.
Works backward from the due date using lead times and other information to determine when and how much to order.

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11
Q

MRP Answers?

A

What is needed?
How much is needed?
When is it needed?

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12
Q

MRP II

A

Manufacturing Resources Planning

Expanded MRP with emphasis placed on integration

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13
Q

ERP

A

Enterprise Resource Planning
Next step in an evolution that began with MRP and evolved into MRPII.
Integration of financial, manuf, and human resources on a single computer system.

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14
Q

ERP Systems

A

Suite of integrated software modules and a common central database.
Information enterend in one process is immediately available for other processes.

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15
Q

Extended Components of ERP System

A

Business Intelligence
CRM
SCM
E-business

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16
Q

Business Intelligence

A

Aids in decision-making efforts

17
Q

CRM

A

Customer Relationship Management

Aids in impreoving customer loyalty and retention and an orgainzations profitability.

18
Q

E-business

A

Means conducting business on the Internet.

19
Q

ERP Systems are

A

Complex
Expensive
Difficult to implement

20
Q

Three Eras in the history of Marketing

A

Production Orientation Era
Sales Orientation Era
Marketing Orientation Era

21
Q

AMA study shows:

A

65% of a company’s business comes from its current customers.
It costs 6 times more to sell products to a new customer.

22
Q

Customer Life Cycle

A

Aquire
Enhance
Retain

23
Q

CRM Functional Solutions

A

Direct Marketing
Cross-sell and Up-sell
Proactive Service

24
Q

Functions of CRM

A

Help business use technology and human resources to gain inshight into the behaviors of customers.

25
Q

CRM Packages

A

Sales force automation
Customer Service
Marketing

26
Q

Front-Office CRM

A

Involve areas where direct customer contact occurs knowns as touch points.

27
Q

Back-Office CRM

A

Requires technology to compile and process customer data.

28
Q

Tacit Knowledge

A

Inconsistent, poorly understood.

29
Q

Explicit Knowledge

A

Information that can be explained in structured form and can be programmed.

30
Q

Data Mining

A

Transformes tacit into explicit knowledge so that you have usable data.

31
Q

AMA

A

American Marketing Association

32
Q

Cross-Sell

A

Selling a similar product along with the original.

33
Q

Up-Sell

A

Upgrading the product through sell, or totally new product.

34
Q

Salesforce.com

A

A cloud based CRM Vendor

35
Q

GUI

A

Graphic User Interface