INFORMATION SEEKING COMPETENCY Flashcards
• Involves gathering the much-needed data and information that can be used for proper decisions
INFORMATION SEEKING
COMPETENCY
• The skill of an individual to collect relevant information that will aid in coming up with correct decisions
The behavior of gathering information from relevant sources. The gathered information is critical to the formulation of different business strategies
INFORMATION SEEKING
COMPETENCY
Seek useful information from persons related to his business including clients, suppliers, and competitors through contacts or information networks
• only acknowledges accurate and relevant data on the information
INFORMATION SEEKING
COMPETENCY
IMPORTANCE OF INFORMATION SEEKING COMPETENCY
• Decision making
• Business strategies
• Persuasion
• Gain competitive edge
• React accordingly
Gathering information about your market is critical to your company’s success.
Ongoing_________ lets you discover how your company actually meets, exceeds or falls short of your customers’ or clients’ expectations
market research
WHAT TO LOOK FOR DURING INFORMATION SEEKING
• Basic demographic information
• Customer ideas and opinions
• Buying cycles or patterns
• Trends for new or improved products and services
• Strategic alliance opportunities
• Opportunities for beating your competition
Successfully find, use, and evaluate information
INFORMATION SKILLS
• The ability to think critically and make balanced judgments about any information we find and use
INFORMATION LITERACY
• It empowers us as citizens to reach and express informed views and to engage full with society
INFORMATION LITERACY
• Refer to your ability to identify, assess, organize, utilize, and communicate information in any format
INFORMATION LITERACY
• Research skills
• Critical thinking skills
. Computer technology skills
• Communication skills
EXAMPLES OF LITERACY
• What an organization excels at and what separates it from the competition: a strong brand, loyal customer base, a strong balance sheet, unique technology, and so on.
STRENGTH
• What an organization excels at
• What separates it from the competition
• A strong brand
• Loyal customer base
• Strong balance sheet
• Unique technology
STRENGTH
• They are areas where the business needs to improve to remain competitive: a weak brand, higher-than average turnover, high levels of debt, an inadequate supply chain, or lack of capital
WEAKNESSES
Areas where the business needs to improve to remain competitive:
• Higher than average turnover (employees)
• Debt (accumulating debt)
• Inadequate supply chain (shortage of raw materials or capital)
• Lack of capital
WEAKNESSES