BUSINESS CONCEPT Flashcards
SWOT ANALYSIS
• Strengths
• Weaknesses
• Opportunities
• Threats
7Ms (Internal)
• Money
• Materials
• Machines
• Methods
• Manpower
• Management
• Moment (time)
> What an organization excels at and what separates it from the competition.
STRENGTHS (SWOT ANALYSIS)
• strong brand
• loyal customer base
strong balance sheet
• unique technology
STRENGTHS (SWOT ANALYSIS)
> They are areas where the business needs to improve to remain competitive
WEAKNESSES (SWOT ANALYSIS)
• weak brand
• higher-than-average turnover
• high levels of debt
• inadequate supply chain
• lack of capital
WEAKNESSES (SWOT ANALYSIS)
Turnover Rate
No. of Separations
Average No. of Employees
x 100
> Refer to favorable external factors that could give an organization
a competitive advantage
OPPORTUNITIES (SWOT ANALYSIS)
o if a country cuts tariffs, a car manufacturer can export its cars into a new market, increasing sales and market share
OPPORTUNITIES (SWOT ANALYSIS)
> Refer to factors that have the potential to harm an organization
THREATS (SWOT ANALYSIS)
• drought is a threat to a wheat-producing company, as it may destroy or reduce the crop yield
THREATS (SWOT ANALYSIS)
o rising costs for materials, increasing competition, tight labor supply and so on
THREATS (SWOT ANALYSIS)
o socio-cultural
o technology and technical
o economic
o natural
o political
o peace and order
o population
o government program
o global environment
ENVIRONMENTAL FACTORS
(External Trends)
“What is my guiding principle?
PERSONAL VALUE ANALYSIS
