Infographics Flashcards
The visual weight of objects, texture, colors, and space is evenly distributed on the screen.
Balance
An area in the design that may appear different in size, texture, shape or color to attract the viewer’s attention.
Emphasis
Visual elements guide the viewer’s eyes around the screen.
Movement
These are the repeating visual elements on an image or layout to create unity in the layout or image. Rhythm is achieved when visual elements create a sense of organized movement.
Pattern, Repetition and Rhythm
Visual elements create a sense of unity where they relate well with one another.
Proportion
This uses several design elements to draw a viewer’s attention.
Variety
These are used to represent information, statistical data, or knowledge in a graphical manner usually done in a creative way to attract the viewer’s attention.
Information graphics/infographics
Reasons to use Infographics
- To communicate a message
- To present in a way that is compact and easy to comprehend
- To analyze data in order to discover cause-and-effect relationsips.
- To periodically monitor the route of certain parameters.
3 Elements of Infographics
Visual Elements
Content Elements
Knowledge Elements
Includes color coding, graphics, and reference icons.
Visual Elements
Includes time frames, statistics and references.
Content Elements
Consist of facts.
Knowledge Elements
Infographics that show the cause and effects of certain topics.
Cause and Effect Infographics
Infographics that show a topic in a chronological or a step-by-step sequence.
Chronological Infographics
Infographics used to show statistics like charts, bar graphs, etc.
Quantitative Infographics
