influences on mkting obj Flashcards
what are the internal
mission statement/corp obj
departments
explain mission statement /corp obj
corp obj show how bs will achieve reason for its existence
drive departmetnal functinos so mktingn bj mys follow/aid/benefit it in some way
expakin h ow finance might influence mktiong objj
may ahve resoruce constraints affecting budget for mkting campaigns
e.g cant use tv ads so use social media instead
give example of how operations can influence mkting obj
may be having production issues such as quaity or not able to keep up
so move ffom increasing sales volume to increasing brand loyalty
explain how hr can affect mkting obj
they may be able to supply skilled ;abour for certian types of mkting
what are the 4 external influences
copmetition
mkt conditions/econ
incomes/ir
demographic,enviro,ethical
explai jhow competiton influences mkting obj
cna change or increase mkting
having large comp means carefully construct mkting towards BRAND LOYALTY as may eb able to outspend you
explain how mkt conditions /econ can affect mkting
related to consumer spednnign
therfore campaigns , pricing , products should consider current claimte of econ to be succesful
in aboom mkting would look to
push for sales growth
in a recession mkting would look to
stabilise mkt share
if incomes increase
psuh on brand loyalty as can push prices up
lower ir means
less incerntive to save as cheaper to takwe out a loan therfore more spending so focus on sales growth
in terms of social
changes will chang emkting
e.g vegan make do mkt research into vegan products
