distribution channesl

Question 1

why shoudlnt you use a retailer

Answer 1

loss of control over how products are sold
 exclusivity demanded by Debenhams may prove a major constraint
 may have needed far larger quantities than Jack could manage as a part-time entrepreneur
 Debenhams customers may not ‘fit’ Jack’s target market.

Question 2

why shoudl you not use ecommerce

Answer 2

customers would not be able to see/feel/touch the products
 Jack limited the potential size of his market according to how they buy their clothing
 Jack failed to capitalise on the actual service that retailers provide by actively selling products
to customers