extended marketing Mix Flashcards
what is teh extended marketing mix
enhanced 4 ps for a service econoy for tactics to incerase sales
why is the extended mkting mix espesh important for the UK
its become a heavily tertiary based economy
what are the 3 more Ps
people
phsyical environemnt
process
what is people all about
people who serve customers
and factors such as
level of training
expertise
why is people an important consideration
can help to eventually make a sale if employee is convincing and confident in bs knowledge
can guide and reassure a customer
what is physical environment all about
the idea environment can influecne shipping descisions of customers
how long they stay
how much they buy
why is phsycial environment important
if its good customers more liekly to stay there and spend more or compelte orders quickly and
why is phsycial environment important
if its good customers more liekly to stay there and spend more or compelte orders quickly and