Influences on consumer behavior

Question 1

What are the influences on consumer behavior?

Answer 1

Psychological factors, Personal capabilities, Social factors, Contextual factors, Motivation

Question 2

What kinds of psychological factors could influence consumer behavior?

Answer 2

• Motivation and values
• Memory and learning
• Perception and beliefs
• Attitudes

Question 3

What kinds of personal capabilities could influence consumer behavior?

Answer 3

• Financial resources
• Demographics
• Other capabilities relevant to the behaviour

Question 4

What kinds of social factors could influence consumer behavior?

Answer 4

• Social norms
• Culture
• Family, friends, peers
• Other consumers

Question 5

What kinds of contextual factors could influence consumer behavior?

Answer 5

• Choice architecture and situational factors
• Policies, laws, regulation
• Available technology, infrastructure

Question 6

Which is more likely to affect the behavior of using the DRS?

Answer 6

Psychological (values), personal (financial resources), maaaybe social if the whole neighborhood is doing it, contextual factors (laws and placement of deposit centres), motivation