influences in the business enviroment Flashcards
name the ten external influences
economic
financial
social
geographic
political
legal
institutuional
technological
competitive situation
markets
economic influence
economic will influence how consumers will spend their money,impacting the business
financial influence
refers to cost of borrowing and if people are saving
institutional influence
the accc will determine how the markets will operate and punis if business mislead
list the internal influences
products
location
resource
management
who are the external stakeholders
govt
customers
competitors
society
environment
who are the internal stakeholders
employees managers owners
what are the four stages of the business life cyle
establishment,growth,maturity,
post maturity
establishment phase
first enters market, owner decides how to setup, risky, cash flow shortage,
growth phase
increasing sales, staff change with better management, increased profit, steady increase
maturity phase
sales start to steady, increased competition, stop innovation
post maturtity stage
Steady state: business maintains position.
Decline: business isn’t able to successfully cope with challenges. declines
Renewal: new marketing strategies or new products. Growth in sales.
Cessation: business closes down (voluntary or involuntary)