Influence of Culture Flashcards

1
Q

Culture defined

A

the sum total of learned beliefs, values, and customs that serve to direct the consumer bahavior of memebers of a particular society

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2
Q

Model of culture influence on behavior (figure 11.2)

A

see picture

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3
Q

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Culture is learned, enculturation, acculturation

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A

learned-

  1. formal learning- older teach siblings how to behave
  2. informal learning- child leanred through imitating family and friends
  3. technical learning-teachers instruct children

enculturation- learning on ones culture

acculturation- new or foregign learnings

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4
Q

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Language and symbols

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A

symbols- anthing that stands for something else

launguage- to acquire a common culture, they must be able to communicate through a common language

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5
Q

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Rituals (table 11.2)

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A
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6
Q

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American core values

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A

1.the value must be pervasive- a significant portion of the american people mst acept the value and use it as a guide for their attidudes and actions

  1. the value must be enduring- the specific value must have influenced the action of the american people over an extended period of time
  2. the value must be consumer related- the specific value must provideinsightsthat help us to understand the consumption actions of the american people
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7
Q

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“Consuming Kids—The Commercialization of Childhood” documentary—

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A

You Tube link: http://www.youtube.com/watch?v=NY7uxctied4

video not available

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8
Q

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Seth Godin—TED Talk, “The Tribes We Lead”.

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A

You Tube link: http://www.youtube.com/watch?v=uQGYr9bnktw

the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.
4 million dogs and cats where killed. Leadership model, we make change by leading not money or power. Henry ford-> mcdonalds->

Tribes- 50,000 years leading and connecting people and ideas
Pirate tribes, find something worth changing.. tribes create a movement. Find true believer. they are Heretics

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