Influence of Culture Flashcards
Culture defined
the sum total of learned beliefs, values, and customs that serve to direct the consumer bahavior of memebers of a particular society
Model of culture influence on behavior (figure 11.2)
see picture
<!--StartFragment-->
Culture is learned, enculturation, acculturation
<!--EndFragment-->
learned-
- formal learning- older teach siblings how to behave
- informal learning- child leanred through imitating family and friends
- technical learning-teachers instruct children
enculturation- learning on ones culture
acculturation- new or foregign learnings
<!--StartFragment-->
Language and symbols
<!--EndFragment-->
symbols- anthing that stands for something else
launguage- to acquire a common culture, they must be able to communicate through a common language
<!--StartFragment-->
Rituals (table 11.2)
<!--EndFragment-->
<!--StartFragment-->
American core values
<!--EndFragment-->
1.the value must be pervasive- a significant portion of the american people mst acept the value and use it as a guide for their attidudes and actions
- the value must be enduring- the specific value must have influenced the action of the american people over an extended period of time
- the value must be consumer related- the specific value must provideinsightsthat help us to understand the consumption actions of the american people
<!--StartFragment-->
“Consuming Kids—The Commercialization of Childhood” documentary—
<!--EndFragment-->
You Tube link: http://www.youtube.com/watch?v=NY7uxctied4
video not available
<!--StartFragment-->
Seth Godin—TED Talk, “The Tribes We Lead”.
<!--EndFragment-->
You Tube link: http://www.youtube.com/watch?v=uQGYr9bnktw
the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.
4 million dogs and cats where killed. Leadership model, we make change by leading not money or power. Henry ford-> mcdonalds->
Tribes- 50,000 years leading and connecting people and ideas
Pirate tribes, find something worth changing.. tribes create a movement. Find true believer. they are Heretics