Consumer Perception

Question 1

Perception and sensation defined

Answer 1

Perception- how we see the world around us

sensation defined- iminated and direct responce of a stimulant (product)

see hear smell taste

Question 2

Sensory adaptation

Answer 2

getting used to certain sensations

Question 3

Absolute threshold

Answer 3

lowest level at which a person can experience a sensation

Question 4

Differential threshold

Answer 4

the minimal difference , or just notice difference

Question 5

Just noticeable threshold

Question 6

Weber’s law

Answer 6

stronger the initial stimulas the greater the intensity needed for second stimulas to be percieved as different

Question 7

Subliminal perception/messages

Answer 7

people percievethings beneath thteshold of concoious awarenes

Question 8

“Subliminal Messages Are Everywhere! With Scientific Studies in Description”

Answer 8

http://www.youtube.com/watch?v=ONyBEUOT7BA

Mind perception matters
Mind is ambiguous. Does a dog have a mind,.. a dog owner thinks dog has a great personality. The neighbor of a dog owner will think it’s a mindless furrball.
Intention means because language is ambigious. Grandma cookies taste better because of the intentions of other peoples

like the secret, if u see the world as a good place , life will seem better.

Question 9

Selective perception, selective exposure, selective attention, perceptual defense, perceptual blocking

Answer 9

Selective perception- is the process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints

selective exposure-The conscious or unconscious exposure to a limited set of information, messages, or media.

selective attention- what you select ot pay attention to, like things that meet their needs

perceptual defense- consumers screening stimuli that they find physoclogially offensive, they defend themselves

perceptual blocking- screening of stimuli that people that people find offensive

Question 10

Perceptual interpretation (stereotypes, physical appearances, descriptive terms, first impressions, halo effect)

Answer 10

physical appearances- mcdonalds and black people

decriptive terms- sterotypes are often relfeted in verbal messages

first impression-

halo- nate robinson dunk contest

Question 11

Perceived risk, how consumers handle risk, (table 6.6)

Answer 11

see picture

Question 12

Ted Talk—Kurt Gray—Mind Perception,

Answer 12

You Tube link: http://www.youtube.com/watch?v=AQmQMCi5mNc