influence Flashcards
what is the role of the media
(straight forward just P and E(example)3)
P- one role of the media is to inform the public
E- for example, during lockdown news and radio platforms had a very important role of informing the public about any rule changes or guideline changes. these were normally televised announcements made by the FM
P-another role of the media is to influence the public
E-for example, in england the sun newspaper supports cons, however in scotland sun paper supports SNP. party affiliation of newspaper changes from election to election
P-a final role of the media is to educate the public
E-for example, during the 2021 SP election posts took to twitter that were very eye-catching to educate the public. some of these posts where about how SNP gave a very big amount of money to 3000 teachers
what are methods used by the media?
(3 PEE)
P- one of the methods used by the media is targetted ads
E-social media will put out points to influence you opinion about specific partys, political partys will also put ads on your TV to try and “vote” or “go their way” they try influence the public to be very opinion based
E- for example, SNP put out an advert with mary black on it whom is the youngest MP ever the purpose was to try and attract young people’s votes
P-another method used by the media is front page headlines.
E- these are very helpful to political parties because they are used to draw your attention too them and it makes you want to keep reading, like if you see an article half way through your not going to want to read it because its not a priority
E- for example, borris johnson had a party during high peaks of covid times this was frontpage headlines of alot of magazines forcing him, to quit
P- as final method used by the media is organising debates
E-TV broadcasts often happen with leaders of political parties to try and encourage and in fluence people to take part in certain things. those broadcasts have to ask unbiased questions to the leaders and make unbiased debate.
E- for example, on friday 15th of july 2022 the tory leadership debate happened regarding tax cuts and NHS this was between liz truss and rishi sinak
arguments that the media is influencial
(3 PEE)
P- one argument that the media is influential is they organise debates
E-TV broadcasts often happen with leaders of political parties to try and encourage and in fluence people to take part in certain things. those broadcasts have to ask unbiased questions to the leaders and make unbiased debate.
E-for example political partys had a debate on how some people wanted a second referendum
P-another argument that the media is influential is they uncover scandals
E- if the media uncover a scandal this could have consequences to the party or person- it could lead to loss of their job and loss of trust
E- for example during the heavy times of covid the chief medical officer travelled more than 5 miles she went from edinburgh to fife, she was then forced to resign
P- a final argument that the media is influential is they run campaigns
E- mainly print and new media are powerful enough to put pressure on the government to change different policys.
E-for example, daily record had a very big thing that was about the decriminalisation of drugs, and they only wanted the use of drugs to help with health issues only.
methods used by trade unions
P-one method used by trade unions is working to rule
E-this is when people choose to only carry out the bare minimum work, the tasks that are what they are supposed to do and them only, the people who do working to rule also dont do overtime or help out extra
E-for example, many police officers have used the working to rule method because the cant just go on strike or take time off because they are important in the society.
P-another method used by trade unions is strike
E-this is when people completely take time off of work to kind of “protest” in a way this gets the governments attention making what those people want to come true
E- for example, across the UK many train drivers have stopped working because they want a higher rise, this is leaving lots of the public stuck for getting to and from places
P- a final method used by trade unions are voting in ballots
E-this allows further desicion about things and situations that may have occured, it also helps make an equal vote so then it is fair
E-for example on october 12th a statutory strike ballot happens for teachers.
influence of trade unions
P- one point on how trade unions are influential is they organise demonstrations
E- trade unions often organise demonstrations to draw the governments attention to their members concerns
E-for example, the unite union organised a national demostration in march of 2017to highlight their concerns for the NHS using the slogan “our NHS, no cuts, no clossures and no privatisation
P- another point on how trade unions are influential is taking industrial action like strikes and work to rule
E-this influences employees to stand for what they belive is right and put pressure on the government
E- for example because police force cant go on strike they did work to rule which means no overtime and slacking in detai.
P- a final point on how trade unions are influential is negotiations with employers
E-Collective bargaining is the process of negotiation
during meetings between reps and their employer,
often to improve pay and conditions. The collective
bargaining process allows workers to approach
employers as a unified group.
E-for example EIS october 12th a statutory strike ballot happens for teachers.
why people want to join a trade union
P- one reason why people would want to join a trade union is they are able to negotiate with employers
E-Collective bargaining is the process of negotiation
during meetings between reps and their employer,
often to improve pay and conditions. The collective
bargaining process allows workers to approach
employers as a unified group.
E-for example EIS october 12th a statutory strike ballot happens for teachers.
P- another reason people would want to join a trade union is to protect their legal rights.
E-They are there to help you improve your wages and
employment conditions; to challenge discrimination;
to stand up to exploitative employers.
E-For example, if someone has been unfairly
dismissed in a workplace they could seek legal
protection from their TU.
P- a final reason why people would join a trade union is because they are effective
E-When things go wrong in the workplace, trade unions
talk to employers on the employees’ behalf. Trade
unions may suggest industrial action if the problem
cannot be fixed in these talks.
E-for example, the recent success of the pay rise of the refuge collection strikes
