Industry theories

Question 1

Curran and Seaton - Ownership effects

Answer 1

-The media is controlled by a small number of companies that look to create profit

-Media concentration adversely affects media content THEREFORE diverse ownership creates diverse products

Question 2

Livingstone and Lunt - Regulation

Answer 2

-Citizen based regulation: regulation that looks to positively improve the lives of citizens and well-being of society

-Consumer based regulation: seeks to ensure that media landscape contains a variety of different producers so that audiences have choice

-Globalisation has reduced the effectivity of regulation

Question 3

Hesmondhalgh - Culture industry

Answer 3

• Media industry is prone to risk due to shifting audience tastes
• Media looks to minimise risk and maximise profit in a host of ways