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Media > Disney's Jungle Book (1967 & 2016) > Flashcards

Disney's Jungle Book (1967 & 2016) Flashcards

1
Q

How Disney fits into the wider film industry?

A

-One of the big 4 (with Columbia, Universal and WB)
-Owns Fox, Marvel, Lucasfilm, Pixar, EPSN etc (its a conglomerate)

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2
Q

What is vertical integration?

A

The parent company owns multiple companies across different stages of film industry

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3
Q

What is horizontal integration?

A

The parent company owns multiple companies at the same stage of the film industry (called subsidiaries)

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4
Q

How does Disney fit into vertical integration?

A

-Owns Walt Disney Studios for production and distribution
-Owns Disney DVD for Exhibition

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5
Q

How does Disney fit into horizontal integration?

A

-Owns Pixar, Marvel, LucasFilm and Disney Studio for production
-Owns Disney DVD, Disney+, Sky, Hulu for exhibition

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6
Q

Ownership issues with film industry?

A

Decreases content diversity

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7
Q

Impact of digitally convergent media?

A

Allows for audiences to watch anywhere at any time

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8
Q

First feature length animation?

A

Snow white and the seven dwarfs (1937)

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9
Q

Why was JB 1967 significant to Walt Disney?

A

It was one of his last movies, he was heavily involved in it

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10
Q

Why was the voice casting significant for JB 1967?

A

The majority who were cast were famous: Phil Harris, Louis Prima, NEARLY The Beatles

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11
Q

Why was JB 1967 significant for technology?

A

Due to the use of xerography, production was quicker as artists didn’t have to draw onto each cel, they could be copied.

Multiplane camera allows for a more realistic zoom-like effect for audiences

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12
Q

Budget for JB 1967?

A

$4 million USD

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13
Q

Revenue on opening weekend for JB 1967?

A

$66 million USD

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14
Q

Total box office revenue for JB 1967?

A

$378 million USD

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15
Q

How was hype created for JB 1967?

A

-Featured main characters on posters

-Released at a quiet time of the year for films

-Large scale of merchandise was released (soft toys, children’s books)

-Animation exhibition outside the ‘red carpet’

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16
Q

How can vertical integration be seen in JB 1967?

A

Walt Disney Company was responsible for both the production and distribution of the Jungle Book

17
Q

Disney in the 60s

A

Fixed audience of children and families with unchanging tastes - allows for expectation and brings successes

Opened theme parks in the 50s

18
Q

Cinema in the 60s

A

Competition from TV led to a decrease in cinema-goers.

Cinemas built in the 20s and 30s were being turned into bingo halls instead of being updated

19
Q

What companies produced JB 2016?

A

Walt Disney Pictures and MPC (created visual effects)

20
Q

How did the Disney version of the JB (2016) beat it competitors?

A

Was able to use songs from the original film as they were owned by the same writer

21
Q

What was the budget for JB 2016?

A

$177 million

22
Q

How much did JB 2016 make on its opening weekend?

A

$100 million

23
Q

What is the total revenue for JB 2016?

A

$966.6 million

24
Q

How does JB 2016 relate to vertical integration?

A

It was produced and distributed by the Walt Disney Company, ALTHOUGH production was aided by MPC

25
Q

How has Disney maintained its global audiences?

A

-Shaped products to appeal to family audiences

-Making product more accessible to global audiences (dubbing)

-Re-releasing and vaulting

-Merchandising

26
Q

How did the JB 2016 appeal to a male audience?

A

Attracted male audience by using cutting edge technology and visual effects

27
Q

How has Disney used synergy?

A

-Persuaded companies to tie in with their film releases

-Running a character merchandise department

-Using TV channels and theme parks to promote products

28
Q

Audience score for JB 1967 on Rotten Tomatoes?

A

JB67 - 82%

29
Q

Audience score for JB 2016 on Rotten Tomatoes?

A

JB16 - 86%

30
Q

What is digitally convergent media?

A

The combination of previously separate technologies

31
Q

Production

A

Making the film

32
Q

Distribution

A

Basically marketing

33
Q

Exhibition

A

Where and how films can be watched:
-Cinema
-Disney +
-DVD

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