Disney's Jungle Book (1967 & 2016) Flashcards
How Disney fits into the wider film industry?
-One of the big 4 (with Columbia, Universal and WB)
-Owns Fox, Marvel, Lucasfilm, Pixar, EPSN etc (its a conglomerate)
What is vertical integration?
The parent company owns multiple companies across different stages of film industry
What is horizontal integration?
The parent company owns multiple companies at the same stage of the film industry (called subsidiaries)
How does Disney fit into vertical integration?
-Owns Walt Disney Studios for production and distribution
-Owns Disney DVD for Exhibition
How does Disney fit into horizontal integration?
-Owns Pixar, Marvel, LucasFilm and Disney Studio for production
-Owns Disney DVD, Disney+, Sky, Hulu for exhibition
Ownership issues with film industry?
Decreases content diversity
Impact of digitally convergent media?
Allows for audiences to watch anywhere at any time
First feature length animation?
Snow white and the seven dwarfs (1937)
Why was JB 1967 significant to Walt Disney?
It was one of his last movies, he was heavily involved in it
Why was the voice casting significant for JB 1967?
The majority who were cast were famous: Phil Harris, Louis Prima, NEARLY The Beatles
Why was JB 1967 significant for technology?
Due to the use of xerography, production was quicker as artists didn’t have to draw onto each cel, they could be copied.
Multiplane camera allows for a more realistic zoom-like effect for audiences
Budget for JB 1967?
$4 million USD
Revenue on opening weekend for JB 1967?
$66 million USD
Total box office revenue for JB 1967?
$378 million USD
How was hype created for JB 1967?
-Featured main characters on posters
-Released at a quiet time of the year for films
-Large scale of merchandise was released (soft toys, children’s books)
-Animation exhibition outside the ‘red carpet’
How can vertical integration be seen in JB 1967?
Walt Disney Company was responsible for both the production and distribution of the Jungle Book
Disney in the 60s
Fixed audience of children and families with unchanging tastes - allows for expectation and brings successes
Opened theme parks in the 50s
Cinema in the 60s
Competition from TV led to a decrease in cinema-goers.
Cinemas built in the 20s and 30s were being turned into bingo halls instead of being updated
What companies produced JB 2016?
Walt Disney Pictures and MPC (created visual effects)
How did the Disney version of the JB (2016) beat it competitors?
Was able to use songs from the original film as they were owned by the same writer
What was the budget for JB 2016?
$177 million
How much did JB 2016 make on its opening weekend?
$100 million
What is the total revenue for JB 2016?
$966.6 million
How does JB 2016 relate to vertical integration?
It was produced and distributed by the Walt Disney Company, ALTHOUGH production was aided by MPC
How has Disney maintained its global audiences?
-Shaped products to appeal to family audiences
-Making product more accessible to global audiences (dubbing)
-Re-releasing and vaulting
-Merchandising
How did the JB 2016 appeal to a male audience?
Attracted male audience by using cutting edge technology and visual effects
How has Disney used synergy?
-Persuaded companies to tie in with their film releases
-Running a character merchandise department
-Using TV channels and theme parks to promote products
Audience score for JB 1967 on Rotten Tomatoes?
JB67 - 82%
Audience score for JB 2016 on Rotten Tomatoes?
JB16 - 86%
What is digitally convergent media?
The combination of previously separate technologies
Production
Making the film
Distribution
Basically marketing
Exhibition
Where and how films can be watched:
-Cinema
-Disney +
-DVD
