Industry Terminology Flashcards
_______ refers to the number of visitors that come to the website. Every website hopes to receive large numbers of visitors, both repeat and new visitors increasing the number of page views on the site. However more traffic doesn’t always mean more sales.
Traffic
__________ ads are most commonly used forms of online advertising; varied in sizes such as 468x60 px are used to carry the ad message at strategic positions on a website.
Banner
________ sessions are meetings in which the advertising agency where the staff meets and shares ideas with each other to come up with creative concepts.
Brainstorming
A _________ is a person who has the ability to create words; is responsible for transforming ideas into words, writing the body copy for advertisements, etc.
Copy Writer
The _______ refers to the area which falls to the bottom of the webpage when seen on a standard screen size. However, most advertisers prefer to have their ad featured above it as it is most seen by web surfers.
Fold
________: refers to the area on a web page that is used for placing and showing ads.
Ad space
In the online world, ______________ is commonly used especially in the form of banners which display graphical images one after another. It is generally seen that the moving image/ banners are effective in catching the attention of online surfers and in most cases register a high click through rate.
Animated GIF
_________ refers to the use of telephone to sell, advertise or research
Telemarketing
In advertising terminology, a __________ refers to a musical piece of the advertising message that is played on the radio or television and is meant to catch the attention of listeners. They should be, short, catchy and likable in order to create a lasting impression.
Jingle
An advertising agency organizes a _____________ before the client to present their ideas for the ad or the advertising campaign.
Presentation
Once an advertising concept is ready, it has to be converted into reality, and made believable. An advertisement ___________ leads into the filming of the ad using models in the right location giving substance to the concept.
Shoot
An advertising campaign often includes a _________ which is a combination of catchy and memorable words that represent the company’s message and often identifies the brand.
Slogan
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
Brochure
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm’s logo, symbol, color scheme, and slogan.
Corporate Identity
__________ refers to the advertising/ marketing of a brand’s identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they’re making purchases in a shop.
Point of Purchase
A ________ refers to the introduction of a new product (brand) or service.
Launch
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company’s visual identity.
Campaign
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
Brochure
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm’s logo, symbol, color scheme, and slogan.
Corporate Identity
__________ refers to the advertising/ marketing of a brand’s identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they’re making purchases in a shop.
Point of Purchase
A ________ refers to the introduction of a new product (brand) or service.
Launch
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company’s visual identity.
Campaign
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
Brochure
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm’s logo, symbol, color scheme, and slogan.
Corporate Identity
__________ refers to the advertising/ marketing of a brand’s identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they’re making purchases in a shop.
Point of Purchase
A ________ refers to the introduction of a new product (brand) or service.
Launch
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company’s visual identity.
Campaign
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
Brochure
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm’s logo, symbol, color scheme, and slogan.
Corporate Identity
__________ refers to the advertising/ marketing of a brand’s identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they’re making purchases in a shop.
Point of Purchase
A ________ refers to the introduction of a new product (brand) or service.
Launch
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company’s visual identity.
Campaign
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
Brochure
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm’s logo, symbol, color scheme, and slogan.
Corporate Identity
__________ refers to the advertising/ marketing of a brand’s identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they’re making purchases in a shop.
Point of Purchase
A ________ refers to the introduction of a new product (brand) or service.
Launch
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company’s visual identity.
Campaign
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
Brochure
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm’s logo, symbol, color scheme, and slogan.
Corporate Identity
__________ refers to the advertising/ marketing of a brand’s identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they’re making purchases in a shop.
Point of Purchase
A ________ refers to the introduction of a new product (brand) or service.
Launch
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company’s visual identity.
Campaign
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
Brochure
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm’s logo, symbol, color scheme, and slogan.
Corporate Identity
__________ refers to the advertising/ marketing of a brand’s identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they’re making purchases in a shop.
Point of Purchase
A ________ refers to the introduction of a new product (brand) or service.
Launch
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company’s visual identity.
Campaign
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
A _________ is a tool that carries the advertising message and support information, often as a folded tri-paneled document, printed, held in hand and viewed close up.
Brochure
The term __________ usually refers to the visual (image) consumers recognize which is largely created by the firm’s logo, symbol, color scheme, and slogan.
Corporate Identity
__________ refers to the advertising/ marketing of a brand’s identity using mailers, leaflets, brochures, etc. sent to potential customers via postal service.
Direct Marketing
____________ refers to a business or a website that serves and works with other businesses of a commercial nature.
Business to Business
__________ advertising or POP, refers to the promotion tools that are displayed in shops, stores and malls. These display signs and danglers catch the attention of customers right when they’re making purchases in a shop.
Point of Purchase
A ________ refers to the introduction of a new product (brand) or service.
Launch
___________ refers to the efforts go into researching, studying, and analyzing the target audience of a company and its products or services BEFORE money is invested in advertising.
Market Research
An advertising _________ is made up of a series of ads that can run over a long period of time, on a variety of media vehicles like television, radio, print, web, etc., and is meant to saturate a large target audience with their product/company’s visual identity.
Campaign
A ________ refers to an announcement which is made in the general interest of the public using media tools such as radio, television and print.
Public Service Announcement (PSA)
__________ are widely used large sized outdoor signs that carry the advertising message on a mega scale, and are able to catch the attention of passers by and other vehicle traffic due to their heightened visibility.
Billboards
