Industry analysis Flashcards
1
Q
What to analyse in an industry analysis?
A
- Investigate the industry overall
- Investigate the suppliers
- Investigate the future
2
Q
Industry analysis (7)
A
- Where is it in its lifecycle?
- How has the industry been performing over the last 1-10 years?
- How have we been doing compared with the industry?
- Who are the major players, and what market share does each have?
- Has the industry seen any major changes lately? (new players, tech, regulation)
- What drives the industry?
- What are the margins? Profitability
3
Q
Suppliers (4)
A
- How many are there?
- What is their product availability?
- What is going on in their market?
- How is the supply chain? Is it all intact?
4
Q
The future (4)
A
- Are players entering or leaving the market?
- Are any mergers or acquisitions going on?
- Are there any barriers to entry or exit?
- Substitutions: What alternatives are there?
