indirect effects on audience media Flashcards
1
Q
two step flow model
A
katz and lazerfeld, there is an opinion leader that is exposed t a lot of media, which the spread their opinion to social circle, people chose what they want to belive.
2
Q
drip drip model
A
the more ideology that is dripped into the media, the more people will believe it.
3
Q
gramsci
A
hegemony, ruling class ideals is spread through media as common sense.
