direct effect on audience media Flashcards
1
Q
hypodermic syringe model
A
audience passively accept media messages that are injected into them.
2
Q
packard
A
magic bullet theory, media is like a bullet that hits the audience and they willingly accept.
3
Q
newson
A
childrens exposure to media violence has a direct effect on their desensitisation. eg james bulger.
4
Q
bandura
A
bobo doll experiment.
5
Q
anderson et al
A
direct effect of music on its audience.
6
Q
fesbach and sanger
A
in contrast, said that media violence can be an outlet and reduces real life violence.
