changing gender representations in media Flashcards
1
Q
gauntlett
A
women are now presented in a tougher way. women can be tough and independent whilst being sexy.
2
Q
easthorpe
A
shows men are now shown to be emotional and in touch with their feminine side.
3
Q
nixon
A
levis laundrette advert saw the rise of the new man
4
Q
mort
A
saw changes in consumer, patterns due to the new man and levis advert.
5
Q
whannel
A
david beckham, fluid masculinity
6
Q
westwood
A
transgressive female roles
7
Q
gill
A
women in advertising are now independent, sexually powerful and active.
