In Class 1 September

Question 1

Factors of external environment

Answer 1

Political
Economic & commercial
Social
Technology
Legislative
Environmental

Question 2

Environmental factors

Answer 2

• Improvements
• Deterioration
• Impact of what the company is doing to the environment

Question 3

Economic and commercial factors

Answer 3

• Impact of the general economy
• Trends in the industry
• What competitors are doing