Importance Of Colour Forecasting And Trend Predictions Flashcards
How often are designer shows and ready to wear trade fairs held?
Twice a year
Give an example of a trade fair name
Premiere Vision (France)
What are the advantages of trade fairs?
Efficient way for manufacturers to reach large audiences of potential buyers and meet other manufacturers and suppliers
Can see what competitors are offering
Designers can ensure their designs are on trend
What is the main disadvantage of trade fairs?
They are very expensive to run
What do trend prediction companies do?
Look at trends which have been successful for some time and asses whether they are likely to continue or whether it is time for changes
Sell their information to other companies who do not have the time or expertise to do their own research
What is a trade fair?
When manufacturers of yarn fabric components or clothing showcase and sell their new ranges
Show colour predictions for new seasons
Designers can view samples and order new materials for the following season
Where do trend prediction companies collect information from?
Catwalk shows Street fashion World events Past trends Art and science Film and media Internet/ websites
What are shop reports and sales figures?
An analysis of what consumers are buying and what shops are stocking
Gives an overview of trends
What is an advantage of having shop reports and sales figures?
May help new designers to be recognised
Shows what is popular with consumers in different segments of the market
What is the main disadvantage of sales reports and sale figures?
Data can be unreliable if factors disrupt retail activity- there may be economic crisis which stop people shopping for more expensive clothe at times
