Fashion Cycles Flashcards
Give and example of a fad
Ankle warmers
Go-go boots
The onesie
What is a trend?
Similar to a fad with the exception that a trend generally has the potential to become a long term influence on the market
Describe a classic product cycle
Gradual period of introduction and once accepted and established as a classic product the maturity stage would continue with no obvious decline in the sales cycle.
Give some examples of classic products
Little black dress
Mackintosh
Blazer
Classic white shirt
Describe a standard fashion cycle
Follows a bell curve with a gradual period of growth and plateaus at the maturity stage
Gradual decline in sales until it is found in the sales rail
How long does a standard fashion cycle usually last?
2 years
What is a style leader?
Someone who buys a new exclusive design.
What is a style follower?
Someone who buys into the look when it becomes better known, simpler and costs less
What is an average consumer?
Somebody who buys a product when the style is readily available, simpler and lower cost
What is a design laggard?
Somebody who buys the style in the sales when the popularity has passed its peak
Give some examples of standard fashion products
Leggings
T- shirts
Describe a fad cycle
Steep introduction and growth, little or no maturity stage and sales decline as quickly as they grew
Short sales cycle
