Implementing And Monitiring Marketing Strategy

Question 1

The reason to monitor marketing strategy

Answer 1

1. Dynamic process
2. Need constant review
3. Changes need to be made to satisfy consumer’s needs.
4. Abandon, if the objectives is not met.

Question 2

How do we monitor the marketing strategy?

Answer 2

1. Sales figure
2. Profit
3. The hits of the website.
4. Implementing marketing research, for example, asking feedback from consumers, future improvements.
5. Eye tracking analysis, how consumers look at websites, storelayoutst, advertising, viral marketing needs, transmitted to social network.