10. Identifying The Target Market

Question 1

How do we implement market research?

Answer 1

1. Survey: questions investigate large group.
2. Focus group, find relevant segment, discuss and comment on research
3. Interview: one to one discussion.
4. Observing consumer behaviour
5. Secondary research: using available data from research company.

Question 2

Why should we observe consumer behaviour?

Answer 2

1. Another form of research,
2. Find out needs
3. Monitor successful campaigns,
4. Adjustment
5. Influence and direct consumer to purchase product
6. Highlight product

How
1. Move around shops
2. Interact with consumers
3. Store loyalty card.
4. Web analytics
5. Academic researches