11. Setting The Objectives of the Marketing Strategy

Question 1

Why should we set up the objectives of the marketing strategy.

Answer 1

1. The marketing types
2. The aims of marketing strategy
3. How is the successful strategy measured.
4. The time frame should the objective be achieved.

Also need to be profitable

Question 2

What type of marketing strategy does the company want to pursuit

Answer 2

1. Unidentify: mass market, cover the entire segment of consumers , or large segment. Supermarket large retailers
   2.. niche: specific segment
   3.muptiple: more than one segment, one or more brands segments.

Question 3

What are aims of the marketing strategy

Answer 3

1. New product
2. Improvement the existing product
3. Brand awareness
4. Matket shares
5. Brand identity
6. Attract new consumers
7. Profit over budget