Impacts of the commercialism of physical activity and sport

Question 1

What are the positive impacts of commercialism on the performer?

Answer 1

• Increased sponsership
• Higher income
• Improved equipment
• More professionalism

Question 2

What are the negative impacts of commercialism on the performer?

Answer 2

• Increased media spotlight
• Less love of the sport
• Increased preasure of deviance
• Increased reliance on funding
• Preasure to perform
  ~ Causes anxiety
  ~ Preasure to perform on injury
• Kit/ equipment constraints
• Loss of control over career

Question 3

What are the positive impacts of commercialism on sport?

Answer 3

• Increased funding/ sponsership
• Increased value of TV rights
• Better facilities/ grass roots/ coaching/ athelete support/ equipment
• Increased public awareness
• More spectatorship

Question 4

What are the negative impacts of commercialism on sport?

Answer 4

• Increased media scrutiny
• Change in format/ nature of the sport - e.g. cricket
• Unacceptable sponsership
• Over-reliance on funding

Question 5

What are the positive impacts of commercialism on spectators?

Answer 5

• Improved product
• More entertainment/ formats

Question 6

What are the negative impacts of commercialism on spectators?

Answer 6

• More expensive
• Sport loses its nature/ format change
• Advertising
• Pay-per-view/ subscription