Impact On Culture: Conflict & Change : Cultural Homogenisation

Question 1

McLUHAN

Answer 1

Emergence of ‘global village’ & eventually worlds diverse cultures would be compressed into one ‘super-culture’ — cultural homogeneity
Global culture is American culture because of Americanisation.

Question 2

RITZER

Answer 2

McDonaldisation - societies becoming similar to each other in same way fast food chains are similar to each other, becoming western, scientific & predictable.

Question 3

SEABROOK

Answer 3

Argues the globalisation linked to DC is a type of cultural imperialism.

Question 4

McCHESNEY

Answer 4

Argues digital companies are like imperial powers ‘colonising minds of millions’ so the world think and behave in same way.