Impact In Culture: Globalisation

Question 1

MARTELL

Answer 1

1) Western media & cultural producers adapting their products so they appeal to local markets and audiences
2) local cultures selecting elements of Westernised global culture, which they then adapt to local culture and needs.

Question 2

KRIEKEN

Answer 2

McDonalds - modifies & customises it’s menus, the aesthetics of its venues and the expectations of its customers according to the cultural context.