Impact of Marketing Practices of Performance

Question 1

Marketing

Answer 1

seeks to establish value for company’s products

Question 2

Marketing decisions

Answer 2

promote or sell products to customers or potential customers

Question 3

Two primary methods of marketing

Answer 3

Transaction Marketing

Interaction based relationship marketing

Question 4

Transaction Marketing

Answer 4

Single Sale - Cost Leader

Question 5

Relationship Marketing

Answer 5

Differentiation, Add value, Ongoing Relationship