if time

Question 1

What is HG

Answer 1

We act as a market account intelligence provider, where our platform is really going to help you size and prioritize your most lucrative target markets verticals and visual opportunities

Question 2

what are the 4 main areas

Answer 2

What sort of companies are spending in IT
What those companies in particular are looking into for the future
when their contract renewal dates are
And what they have installed at the moment

Question 3

Account Segmentation

Answer 3

Classifying customers and potential customers into specific categories.

Question 4

Account Scoring

Answer 4

Account scoring is the process of sorting all the potential customers in an order from the most to the least valuable. The estimated value of an account is equal to the proximity to the ideal customer profile (a customer that receives most value out of your offering).

Question 5

Tech Data OPS

Answer 5

cleanse internal and external purchased data

Question 6

Competitive analysis

Answer 6

Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

Question 7

Market sizing & planning

Answer 7

Market sizing is traditionally defined as estimating the number of buyers of a particular product, or users of a service.

Question 8

tam conversion rate (How big is the market? What is the global technology market size for a given geography or region?)

Answer 8

0%

Question 9

Sam conversion rate (What portion of this market can I address? Which part of the TAM aligns with our value props specifically?)

Answer 9

2%

Question 10

SOM (Where should I focus resources to maximize ROI? Where can we leverage our competitive advantages and win?)

Answer 10

20%