Ideation tools

Question 1

1. Ideation phase - Ideation tools

What is the process of the ideation phase?

Answer 1

Used for ideation process and generating ideas for a solution.
Emphasize
Ideation
1. Focus your search
2. generate
3. Sort
4. Develop
5. Evaluate

Question 2

1. Ideation phase - Ideation tools

What should be done before the ideation phase?

Answer 2

Emphasize!
It should be done before, to understand who you are doing this for.

Question 3

What is done in step 1: focus your search?

Answer 3

Define your problem and goal of your ideation process by defining the question you want to answer with your ideation.

Remeber all relavant stakehodlers

Question 4

WHat tools are there in step 1 of the ideation tools?

Answer 4

• creative focus
• backward forward planning
• examining borders

Question 5

WHat tools are there in step 2: Generate, of the ideation tools?

Answer 5

• Brainstorm
• Negative brainstorm
• Associaton Techniques
• Role Storming
• Trigger Sessions
• Brainwriting 6-3-5

Question 6

What is brainstorming?

Answer 6

Non-judgmental stream of ideas in a short time with no assesment of their value

Question 7

What are the rules for brainstorming?

Answer 7

• Evaluate later
• encourage wild ideas
• go for quantity
• build on other ideas

Question 8

What are the limitations to brainstorming?

Answer 8

• Useful for acquiring large numbers of ideas that are conceptually simple problems
• Relies on random associations and therefore does not always produce original solutions.

Question 9

What is the trigger-sessions method?

Answer 9

The participants record ideas alone and then they are discussed by the group

Question 10

What is done in step 3: Sort?

Answer 10

Organize your ideas into groups of related ideas to decide in which direction you want to continue.

Question 11

What is done in step 2: Generate?

Answer 11

• Generate as many ideas as possible based on you focus question from Step 1.
• Quantity matters, not quality.
• Tools kickstart the ideation process

Question 12

What is done in step 4: Develop?

Answer 12

• Take favorite ideas from step 3 and develop further.
• Idea is to get deeoer understanding of the potention, not having a finished idea
• ## Quality matters

Question 13

What is done in step 5: Evaluate?

Answer 13

• Big decision
• Rate and evaluate the ideas from step 4 an decide the final one fo rthe project
• Now QUALITY matters

Question 14

What tools are there in step 3: Sort?

Answer 14

• Idea sieve
• Summarizing

Question 15

What tools are there in step 4: Develop?

Answer 15

• Idea improvement
• Critique method
• Circle technique

Question 16

What tools are tehre in step 5?

Answer 16

• Idea advocate
• Idea assessment
• NAF

Question 17

What is a divergent process?

Answer 17

• Generates multiple ideas
• gains a broad understainding
• Step back from the “given challenge” to determine if it’s the “right challenge”

Question 18

What is a convergent process?

Answer 18

• Selects the best idea
• develops a value proposition for the selec ted idea

Question 19

1. Ideation phase - Ideation tools

What is the emphasize phase?

Answer 19

Done before the ideation process, this is to understand who we do this for (the specific stakeholders* we try to accommodate).
Methods used for empathizing mostly with end users, is used to help us in decision making.

en users, costumers, companies or investors

Question 20

What are the emphazie tools?

Answer 20

• Persona
• Journey mapping
• Costumer types