Ideation tools Flashcards

1
Q

1. Ideation phase - Ideation tools

What is the process of the ideation phase?

A

Used for ideation process and generating ideas for a solution.
Emphasize
Ideation
1. Focus your search
2. generate
3. Sort
4. Develop
5. Evaluate

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2
Q

1. Ideation phase - Ideation tools

What should be done before the ideation phase?

A

Emphasize!
It should be done before, to understand who you are doing this for.

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3
Q

What is done in step 1: focus your search?

A

Define your problem and goal of your ideation process by defining the question you want to answer with your ideation.

Remeber all relavant stakehodlers

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4
Q

WHat tools are there in step 1 of the ideation tools?

A
  • creative focus
  • backward forward planning
  • examining borders
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5
Q

WHat tools are there in step 2: Generate, of the ideation tools?

A
  • Brainstorm
  • Negative brainstorm
  • Associaton Techniques
  • Role Storming
  • Trigger Sessions
  • Brainwriting 6-3-5
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6
Q

What is brainstorming?

A

Non-judgmental stream of ideas in a short time with no assesment of their value

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7
Q

What are the rules for brainstorming?

A
  • Evaluate later
  • encourage wild ideas
  • go for quantity
  • build on other ideas
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8
Q

What are the limitations to brainstorming?

A
  • Useful for acquiring large numbers of ideas that are conceptually simple problems
  • Relies on random associations and therefore does not always produce original solutions.
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9
Q

What is the trigger-sessions method?

A

The participants record ideas alone and then they are discussed by the group

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10
Q

What is done in step 3: Sort?

A

Organize your ideas into groups of related ideas to decide in which direction you want to continue.

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11
Q

What is done in step 2: Generate?

A
  • Generate as many ideas as possible based on you focus question from Step 1.
  • Quantity matters, not quality.
  • Tools kickstart the ideation process
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12
Q

What is done in step 4: Develop?

A
  • Take favorite ideas from step 3 and develop further.
  • Idea is to get deeoer understanding of the potention, not having a finished idea
  • ## Quality matters
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13
Q

What is done in step 5: Evaluate?

A
  • Big decision
  • Rate and evaluate the ideas from step 4 an decide the final one fo rthe project
  • Now QUALITY matters
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14
Q

What tools are there in step 3: Sort?

A
  • Idea sieve
  • Summarizing
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15
Q

What tools are there in step 4: Develop?

A
  • Idea improvement
  • Critique method
  • Circle technique
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16
Q

What tools are tehre in step 5?

A
  • Idea advocate
  • Idea assessment
  • NAF
17
Q

What is a divergent process?

A
  • Generates multiple ideas
  • gains a broad understainding
  • Step back from the “given challenge” to determine if it’s the “right challenge”
18
Q

What is a convergent process?

A
  • Selects the best idea
  • develops a value proposition for the selec ted idea
19
Q

1. Ideation phase - Ideation tools

What is the emphasize phase?

A

Done before the ideation process, this is to understand who we do this for (the specific stakeholders* we try to accommodate).
Methods used for empathizing mostly with end users, is used to help us in decision making.

en users, costumers, companies or investors

20
Q

What are the emphazie tools?

A
  • Persona
  • Journey mapping
  • Costumer types