ICS first midterm Flashcards
mass communication
When a source, typically an organization, employs a technology as a medium to communicate with a large audience.
mediated communication
Communication between a few or many people that employ a technology as a medium
third-person effect
The idea that “media affect others, but not me”
ontology
The nature of reality, what is knowable
epistemology
How knowledge is created and expanded
axiology
The proper role of values in research and theory building
mass society theory
Perspective on Western, industrial society that attributes an influential but often negative role to media
limited-effects theory
View of the media as having little ability to directly influence people. The dominant effect of media is to reinforce existing social trends and strengthen the status quo
reductionism
Reducing complex communication processes and social phenomena to little more than narrow propositions generated from small scale investigations
postpositivist theory
Theory based on empirical observation guided by the scientific method
cultural criticism
Collection of perspectives concerned with the cultural disputes and the ways communication perpetuates domination of one group over another
meaning-making theory
Meaning-making theory, also known as sense-making theory, is a framework in communication and psychology that explores how individuals and groups create meaning from their experiences, especially in situations that may be ambiguous, uncertain, or challenging. This theory posits that human beings are active sense-makers who construct and interpret the world around them through a process of assigning meaning to events, information, and experiences. Meaning-making is a fundamental aspect of human cognition and communication.
social responsibility theory
A normative theory that substitutes media industry and public responsibility for total media freedom on the one hand and for external control on the other
radical Libertarianism
The absolute belief in Libertarianism’s faith in a good and rational public and totally unregulated media
technocratic control
Direct regulation of media, most often by government agency or commission
marketplace of ideas
In Libertarianism, the notion that all ideas should be put before the public, and the public will choose the best from that “marketplace”
authoritarian theory
A normative theory that places all forms of communication under the control of a governing elite or authorities
Contemporary gatekeepers
Strategic professionals, Journalists, Individual amateurs and Algorithms
Super users
Individuals who have a lot of followers, thus having an influence, especially on social media platforms.
Priming
It refers to the idea that media coverage can influence how people evaluate political leaders, issues, or events by highlighting specific aspects or attributes. When the media repeatedly emphasize certain characteristics or aspects of a topic, it can affect the way the public views that topic
certainty effect
a reduction of the probability of an outcome by a constant factor has more impact when the outcome was initially certain than when it was merely probable
The prospect theory
Prospect theory assumes that losses and gains are valued differently, and thus individuals make decisions based on perceived gains instead of perceived losses.