IB: Chap 3 Marketing Flashcards
What is the primary focus of marketing?
A) Selling products
B) Identifying and meeting needs
C) Manufacturing goods
D) Reducing costs
B) Identifying and meeting needs
Which of the following best describes ‘needs’?
A) Desires for specific products
B) Basic requirements for survival
C) Wants that are backed by purchasing power
D) None of the above
B) Basic requirements for survival
What is a ‘marketing offer’?
A) A discount on products
B) A combination of products, services, and experiences
C) A promotional event
D) A sales strategy
B) A combination of products, services, and experiences
Customer satisfaction is achieved when:
A) Expectations are exceeded
B) Expectations are met
C) Products are sold at a low price
D) Customers are frequently contacted
B) Expectations are met
What does the term ‘exchange’ refer to in marketing?
A) Selling goods at a profit
B) Trading one product for another
C) Obtaining something needed from another party by offering something in return
D) None of the above
C) Obtaining something needed from another party by offering something in return
Which concept focuses on producing goods that are affordable?
A) Product Concept
B) Selling Concept
C) Production Concept
D) Marketing Concept
C) Production Concept
The Marketing Concept emphasizes:
A) High-quality production
B) Understanding customer needs and providing satisfaction better than competitors
C) Aggressive selling tactics
D) Reducing production costs
B) Understanding customer needs and providing satisfaction better than competitors
Which of the following is NOT part of the Marketing Mix?
A) Product
B) Price
C) Promotion
D) Profit
D) Profit
What does ‘customer lifetime value’ refer to?
A) The total revenue a business can expect from a customer over time
B) The cost incurred to acquire a customer
C) The average purchase value of a customer
D) None of the above
A) The total revenue a business can expect from a customer over time
Which marketing orientation focuses on societal well-being?
A) Production Concept
B) Selling Concept
C) Societal Marketing Concept
D) Customer Concept
C) Societal Marketing Concept
Which of the following describes ‘demand’?
A) Wants that are not backed by purchasing power
B) Needs that are fulfilled through marketing efforts
C) Wants backed by purchasing power and willingness to buy
D) Basic requirements for survival
C) Wants backed by purchasing power and willingness to buy
The main task of marketing is:
A) Selling products at the lowest price
B) Value creation and delivery
C) Reducing production costs
D) Increasing sales volume
B) Value creation and delivery
What is the role of promotion in the marketing mix?
A) To create new products
B) To inform and persuade customers about products
C) To set prices
D) To distribute products
B) To inform and persuade customers about products
What is meant by ‘market’?
A) The physical location where goods are sold
B) The set of actual and potential buyers for a product or service
C) The total revenue generated from sales
B) The set of actual and potential buyers for a product or service
Which concept suggests that consumers will favor products that offer quality and innovative features?
A) Production Concept
B) Selling Concept
C) Product Concept
D) Customer Concept
C) Product Concept
What is one key difference between selling and marketing?
A) Selling focuses on buyer needs, while marketing focuses on seller needs.
B) Selling is about making profits, while marketing is about making losses.
C) Selling is about customer satisfaction, while marketing is about production.
D) Selling converts goods into profits, while marketing converts needs into products.
D) Selling converts goods into profits, while marketing converts needs into products.
Which orientation focuses on building long-term customer relationships?
A) Production Orientation
B) Selling Orientation
C) Customer Orientation
D) Societal Orientation
C) Customer Orientation
In the context of marketing, what does ‘value’ refer to?
A) The price of a product
B) The benefits gained from a product minus its cost
C) The number of customers served
B) The benefits gained from a product minus its cost
Customer loyalty can be built through:
A: High prices for exclusive products.
B: Quality customer service and satisfaction.
C: Aggressive advertising campaigns.
D: Frequent discounts and promotions.
B: Quality customer service and satisfaction.
What does ‘distribution channel management’ involve?
A: Setting prices for products.
B: Ensuring products reach customers effectively.
C: Designing new product features.
D: Conducting market research.
B: Ensuring products reach customers effectively.
Scenario: Sarah wants to buy a new smartphone but feels overwhelmed by choices. How can marketers help her make a decision?
Marketers can provide clear information about the features and benefits of each smartphone, offer comparisons, and highlight customer reviews. They can also use targeted advertising to showcase options that meet her preferences, making it easier for her to choose.
Scenario: John has been using a brand of toothpaste for years but recently switched to another brand after seeing an advertisement. What factors might have influenced his decision?
John’s decision could be influenced by effective advertising that highlighted new benefits, recommendations from friends or family, promotional offers, or dissatisfaction with his previous brand’s performance.
Scenario: A local bakery wants to increase sales during holidays. What marketing strategies could they implement to attract more customers?
The bakery could create holiday-themed products, run special promotions (like discounts or buy-one-get-one-free offers), utilize social media marketing to showcase their offerings, and host events or tastings to engage the community.
Scenario: Emily is unhappy with her recent purchase because it did not meet her expectations. What might happen next regarding her relationship with that brand?
If Emily’s dissatisfaction is not addressed, she may choose to stop purchasing from that brand and share her negative experience with others, potentially discouraging new customers. Conversely, if the brand responds positively to her feedback, it could improve her perception and loyalty.