Human Needs Map Flashcards
Name the six Maslow Hierarchy of Needs
- Physiological Needs – food, water, health, sleep, clothing, shelter
- Safety Needs – security from predators, financial security, well-being, medicine
- Social Belonging – friendship, social groups, intimacy, family or tribe
- Self-Esteem – confidence, competence, independence, freedom
- Self-Actualization – spouse or partner, parenting, self-development, goal-pursuit
- Transcendence (added much later)– a desire to leave an impact, legacy, sprituality, altruism.
What are the three primary human needs?
Significance, Approval, and Acceptance
What are the three secondary human needs?
Intelligence, Pity, and Strength
What are the Four questions/steps to dissect primary social needs?
- What is the definition of this need?
- What is the question they are asking internally in social situations?
- What are the behavioral indicators of this need?
- What are the visible indicators I can see to identify it?
What is the definition of significance?
This need is a desire to feel significant and is confirmed by the behaviors of others around them.
What is the significance-driven person internally asking?
Do others view me as significant and making an impact?
What are the behavioral indicators of significance?
The need for significance shows itself in people who behave in ways that tend to make the most impact on those around them. They will typically speak about their accomplishments, impact on the community, and the way they have contributed to their workplace or family. They will be drawn toward projects, activities, and tasks that make them stand out from the crowd, become more memorable, or create a way for them to deviate from the norm to be seen as an outlier.
What are the outward indicators of significance?
Designed to stand out
Obvious wealth indicators
Contributions to a cause on bumper stickers, shirts, or bags
Openly conveying wealth
Novel or distinctive facial hair
Showing musculature
Clothing showing musculature
Showing cleavage
Focus conversations on themselves
Status symbols– watches, cars, clothing, brands
Want to be first to make decisions in a group–leading the charge
Latest model of mobile phone or computers
What is the definition of approval/recognition?
The approval-needs people we speak to are looking for permission and recognition. They will typically make comments that are self-deprecating in order for you to offer approval in return. You might hear something like, ‘I don’t know if I can do the presentation today; I suck at public speaking.’ They say this in order to hear something along the lines of, ‘No, you don’t! You did a great job last time, and you need to stop doubting yourself!’
What is the internal question of approval/recognition?
‘Do others provide me with recognition, allowing me to move forward with confidence?’
What are the behavioral indicators of approval/recognition?
Will perform several acts in order to seek approval. They will change their position in order to gain approval when someone disapproves of their views. Will typically ask permission to do things when it isn’t needed. Will often coerce people into giving them compliments in order to feel good.
What are outward indicators of approval/recognition?
Rigidness
Commonly feel imposter syndrome
Derive strength from professional success
More formally dressed or a notch above the rest of the crowd
Standing out to compensate for imposter syndrome
Frequent competition participation, regardless of the type
More inclined to seek singular romantic partners
Will carry medicine or things to give to others
Will eat or drink beverages they don’t like
Less likely to complain at restaurants
Less likely to argue or request refunds
Overtly pays compliments
Will be self-deprecating in order to hear someone tell them they are wrong
What is the definition of acceptance?
The acceptance-needs people we speak to are concerned with memberships, groups, tribes, teams and connections. These are people who get tattoos that show membership in groups, they will have bumper stickers that show they belong to organizations and will talk about things that indicate the associations they are a member of.
What is the internal question of acceptance?
‘Do I belong, and do others see that I do?’
What are the behavioral indicators of acceptance?
These subjects will exhibit behaviors that draw appreciation and benefit others. They are interested in actively contributing to the well-being of those around them. Will show need for social-acceptance through conformity (even if feigned). These subjects will be drawn to activities that help others, such as volunteering, cooking, helping animals, and participating in protests for things they believe in.
What are the outward indicators of acceptance?
Prone to membership of all types
Easily swayed–ideal cult members
Biker gangs, fitness groups, fitness teams
Attracted to careers that help others, like cooking, healthcare and therapy
More likely to have multiple pets
Will change appearance to suit (please) the environment they are in.
Less likely to have eccentric or unique identity formed and developed
Smaller dogs as common pets
Strong sense of community
Wears shirts that indicate membership, tribes
Returns all eyebrow flashes
More likely to do favors for others
Will move out of the way as others approach on the street
What is the definition of intelligence?
The intelligence-needs people will discuss things that allow you to notice how educated or intelligent they are. From what they wrote their thesis on in college to large dictionary words and phrases to show their intellectual prowess, you’ll hear information that regularly draws your attention back to their intelligence and smarts.
What is the internal question of intelligence?
‘Do others view me as smart or intelligent?’
What are the behavioral indicators of intelligence?
These subjects have a need to be seen as intelligent and will exhibit behaviors that allude to their intellectual prowess or education. They will speak about their education, expertise, and how they have assisted others in their endeavors using their intellect. Tying their need to feel intelligent to your goal helps to align their needs with yours automatically. Ensure compliance by acknowledging their need for power – make them feel like they’re the one in charge initially or compliment their leadership.
What are the outward indicators of intelligence?
Break patterns and norms
More likely to be sexually deviant (legally)
Less effort into appearance than others
Bowties
Shirts advertising their university
College rings after the age of 25
Deliberately enhanced vernacular
Asking if you know things they know you don’t
Over-emphasizes the intellectual aspect of stories
What is the definition of pity?
They will complain about stuff all the time, from traffic jams and weather, to ‘that thing’ that happened to them a long time ago. Keep in mind that they are asking you to confirm that they have it bad or that they are in unique circumstances not many others are facing.
What is the internal question of pity?
‘Do others realize and recognize how bad I’ve had it?’
What are the behavioral indicators of pity?
Pity subjects seek pity, sympathy, or co-misery. They will discuss pitfalls, tragedy, misfortune, and annoyances to gain sympathy or support from others. They will express this through stories or conversations wherein they complain about being victimized or having ‘bad luck.’ Confirming the severity of their condition is the fastest way to build rapport. It’s best to follow their complaints with a brief pause before responding, so they feel understood and fully ‘heard.’
