Human Behavior Flashcards
Territoriality
Human behavior that attempts to lay claim to space and give a sense of self-identity
Proxemics
Study of the degrees of spatial separation people maintain and how these are related to cultural factors
Degrees of spatial separation according to proxemics
Intimate, personal, social, public
Gestalt theory
People perceive their environment as a whole and add structure to what they see
Grouping in gestalt theory
Tendency to perceive separate elements in a visual field as a single whole
Perceptual constancy in gestalt
Perceiving a familiar object as the same despite change in position/angle/lighting
Visual cues through which people perceive depth and distance
Linear perspective, atmospheric perspective, texture perspective, interposition, closeness of objects to the horizon line, relative size of differences
Six elements of design
Form, scale, color, texture, pattern, light
Primary colors of pigment
Yellow, magenta, cyan
Hue
Most basic classification of color (what makes yellow different than blue)
Munsell color system definitions of color
Hue, value, chroma
Simultaneous contrast
When a color seems to change when placed against a different color background
Design element that can be perceived through both touch and sight
Texture
Six principles of design
Balance, harmony, rhythm, emphasis and focus, contrast, proportion
Radial balance
Uniform arrangement of elements about a central point
