How Markets Work Flashcards
What things must we assume about the Consumer and Producer?
- Consumers aim to maximize utility - Firms aim to maximize profits
Factors that cause a shift in the Demand Curve??
- Changes in price of a substitute good - Changing Price of a complement - Changes in incomes of customers - Effects of advertising and marketing
Factors that cause a movement ALONG the demand curve?
- A change in price causes a change in Quantity Demanded
What are the Conditions of Demand?
- Income - Quality - Advertising - Substitutes - Complements - Weather - Expectations
What is the concept of Diminishing Marginal Utility?
- It states that the marginal utility of a good or service declines as its available supply increases.
How does the concept of Diminishing Marginal Utility effect the demand curve?
- As people consume more they want less of the product so high supply leads to lower demand.
What is Price Elasticity of Demand?
- Measures the responsiveness of demand after a change in a product’s own price.
What is Income Elasticity of Demand?
- Measures the relationship between a change in quantity demanded for good X and a change in real income.
What is Cross Elasticity of Demand? (XED)??
- Measures the responsiveness of demand for good X following a change in the price of a related good Y.
What is the Price Elasticity of Demand formula?

What is the Income Elasticity of Demand Formula?

What is the Cross Elasticity of Demand Formula?

What is Unitary Demand?
- = 1
- A change in Price causes and equal change in Quantity Demanded
What is Perfectly Elastic Demand?
- where the coefficient is infinite

What is Relative Elastic Demand?
- When the percentage change in quantity demanded is greater than the percentage change in price
What is Relative INELASTIC demand?
- More change in the price of the goods but less change in demand for the goods.
What is Perfectly INELASTIC Demand?
- If Ped = 0 demand is perfectly inelastic
- demand does not change at all when the price changes
– the demand curve will be vertical.
What kind of good has a negative income elasticity of demand?
Luxury good
What will an increase in income lead to?
- An increase in income will lead to a fall in the demand and may lead to changes to more luxurious substitutes.
What is a positive income elasticity of demand associated with?
- Normal Goods