How Copywriting Benefits A Business Flashcards
Copywriting helps brands improve 4 things. What are they?
Brand awareness, recognition, consistency, and identity
Name 4 ways how copywriting improves branding apart from brand awareness, consistency, and identity
Differentiation from competitors
Message Consistency
Unique Value Proposition Clarity
Name 6 results of good branding.
RULTRT
Recognition
Understanding of your product/service
Loyalty to your brand
Trust
Reception to your brand
Better audience targeting
Why is better audience targeting important?
You will waste less $ on marketing to people who aren’t interested
Name 6 ways copywriting inspires confidence in a potential customer
Trust
Credibility
Authority
Expertise
Reputation
Though Leadership Status
If a company wants a prospect to engage with their brand, they should foster these 4 things.
A sense of connection
Interest
Resonance
Interaction
Good copywriting directly impacts a business’s growth through these four things
Increased conversions
Increased sales
Repeat purchases
Customer retention
Copywriting can help increase:
P
T
L
AT
Profit
Traffic
Leads
Action-taking
CW can increase
A
A
A
Action-taking
Audience targeting
Authority
CW can increase
B
B
B
B
—
BG
Brand awareness
Brand consistency
Brand identity
Brand recognition
Business growth
CW can increase
2C
Conversions / Rates
Credibility
CW can increase customer . . . (4)
Awareness
Engagement
Interaction
Retention
CW can increase 2D
Desired action
Differentiation from competitors
CW can increase 2E
Engagement
Expertise (Expert standing)
CW can increase I….
Interaction
