How Copywriting Benefits A Business Flashcards
Copywriting helps brands improve 4 things. What are they?
Brand awareness, recognition, consistency, and identity
Name 4 ways how copywriting improves branding apart from brand awareness, consistency, and identity
Differentiation from competitors
Message Consistency
Unique Value Proposition Clarity
Name 6 results of good branding.
RULTRT
Recognition
Understanding of your product/service
Loyalty to your brand
Trust
Reception to your brand
Better audience targeting
Why is better audience targeting important?
You will waste less $ on marketing to people who aren’t interested
Name 6 ways copywriting inspires confidence in a potential customer
Trust
Credibility
Authority
Expertise
Reputation
Though Leadership Status
If a company wants a prospect to engage with their brand, they should foster these 4 things.
A sense of connection
Interest
Resonance
Interaction
Good copywriting directly impacts a business’s growth through these four things
Increased conversions
Increased sales
Repeat purchases
Customer retention
Copywriting can help increase:
P
T
L
AT
Profit
Traffic
Leads
Action-taking
CW can increase
A
A
A
Action-taking
Audience targeting
Authority
CW can increase
B
B
B
B
—
BG
Brand awareness
Brand consistency
Brand identity
Brand recognition
Business growth
CW can increase
2C
Conversions / Rates
Credibility
CW can increase customer . . . (4)
Awareness
Engagement
Interaction
Retention
CW can increase 2D
Desired action
Differentiation from competitors
CW can increase 2E
Engagement
Expertise (Expert standing)
CW can increase I….
Interaction
CW can increase 2L
Leads
Loyalty
CW can increase message . . .
Message Consistency
5 things CW can increase that start with R
Recognition
Repeat Purchases
Reputation
Resonance
Retention
CW can help with 2S
Sales
Sense of connection with audience
3Ts that CW can help with
Thought leader status
Traffic
Trust
Two Us that CW can help with
User experience
Unique Value Proprosition clarity
