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Copywriting > Formulas/Strategies > Flashcards

Formulas/Strategies Flashcards

1
Q

The 4 U’s

A

Unique
Useful
Urgent
Ultra Specific

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2
Q

The Power of One

A

Focus on just ONE idea/promise/story

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3
Q

AWAI’s The 4 P’s

A

Promise
Picture
Proof
Push

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4
Q

Make a big, irresistible ________ to get the prospect’s attention by speaking to their emotions.

A

PROMISE

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5
Q

Create a ________, enjoying what’s being promised.

A

PICTURE (in the prospect’s mind)

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6
Q

Appeal to the head by showing ________.

A

credible PROOF that what you say is true, so it’s believeable, or even better, impossible to refute.

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7
Q

Hook the prospect with an idea/promise by ________ and ________ a ________ or ________.

A

Hook the prospect with an idea/promise by IDENTIFYING and ACTIVATING a DESIRE or FEAR.

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8
Q

What does a picture in the reader’s mind create?

A

Desire

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9
Q

Present your offering as the ________ and ________ solution to their needs.

A

best and only

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10
Q

Name 8 Types of Proof
F
S
C
T
R
E
B/A
CE

A

Facts
Statistics
Testimonials
Reviews
Expert Opinions/Quotes
Before/After Photos
Celebrity Endorsements
Charts

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11
Q

AWAI definition of USP

A

Why your product/service is the best and only answer to the prospect’s needs.

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12
Q

Why a potential buyer may be resistant (4):
s
t
m
f

A

skeptical
doesn’t want to waste time
doesn’t want to waste money
doesn’t want to appear foolish

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13
Q

Your job as a copywriter: lower your prospect’s ________.

A

Resistancce

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14
Q

The opposite of resistance

A

Engagement

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15
Q

Instead of selling your product; ________ your customers.

A

Attract

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16
Q

Focus on feelings, ________, and desire.

A

beliefs

17
Q

Approach from an ________ angle.

A

unexpected

18
Q

Surprise and ignite ________.

A

curiosity

19
Q

Proof shows you’re worthy of ________.

A

trust

20
Q

Show you have what they need and ________ where they’re coming from.

A

understand

21
Q

Headline formula: ETA

e.g.
“Sleep Better Tonight Without Medication”
“Understand Self-Publishing In One Easy Week Without Feeling Overwhelmed”
“How To Get More Sales In 7 Days Even If You Are
An Intravert.”

A

END RESULT your customer wants
TIME they can get it in
ANSWERS to their objections

22
Q

The more conversational, the more ________.

A

connection

23
Q

Convince them that you ________ them.

A

get/understand

24
Q

________ the conversation that’s already in their mind.

A

Continue

25
Q

________ the benefits of a product with the ________ of the reader.

A

Connect
Desires/emotions

26
Q

________ the prospect’s ________ in a way the reader will recognize. Then help them ________ it.

A

Identify
problem
solve

27
Q

The Hero’s Journey (5 stages)

A

Identity
Struggle
Discovery
Result
Action

28
Q

Identity stage of the Hero’s Journey

A

The hero identifies herself.
She is a lot like the prospect.

29
Q

Struggle stage of the Hero’s Journey

A

The hero identifies her struggle.
It is the same problem the prospect is having.

30
Q

Discovery stage of the Hero’s Journey

A

The hero explains how she came across an incredible solution.
This is also the client’s solution.

31
Q

What happens in the Result Stage of the Hero’s Journey?

HDWOEBCS

A

The hero describes the wonderful outcome she experienced
because of the client’s solution.

32
Q

Action stage of the Hero’s Journey

A

The hero makes a call to action to the reader:
“If you want this awesome outcome, click here!”

33
Q

When structuring the beginning of a Hero’s Journey, you want to grab the reader’s attention and pull her into the tale using these 4 steps.
C
P
C
U

or:
IC
IP
AC
CU

A
  1. Identify the challenge
  2. Identify the promise
  3. Arouse curiousity
  4. Create urgency
34
Q

When structuring the middle of a Hero’s Journey, you want to discuss challenges/obstacles using these 4 steps.

D
C
M&E
R

or:
BD
UC
CM/E
GPRC

A
  1. Build drama
  2. Use conflict
  3. Create motion and energy
  4. Guide the prospect towards the resolution of the conflict
35
Q

What do you demonstrate when structuring the end of the Hero’s Journey?

What happens to the pace?

A

The solution/resolution/payoff.

The pace quickens as you call the reader towards action.

36
Q

________ ________:
appear spontaneous, give hope, show passion, reward and tease, enrich, commute facts to the subconscious

A

Good stories

37
Q

Study the message, benefits, and offer until they become second nature so your language appears ________.

A

spontaneous

38
Q

Reward readers with ________ and ________ them with more to come.

A

progress / tease

39
Q

5 Stages of The Hero’s Journey
Verb-Noun
IH–LC
IS–LC
FS–LC
DO–LC
PC

A

Identifies Herself (like client)
Identifies Struggle (like client’s)
Found Solution (like client’s)
Describes Outcome (like client’s)
Presents CTA

Copywriting (4 decks)

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