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Copywriting > High Level (Copywriting) > Flashcards

High Level (Copywriting) Flashcards

1
Q

Copywriting-Content Continuum
4 Stages
APSR

A

Awareness
Prime for purchase
Sale
Retention

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2
Q

Content in Stage 1 of the Copywriting-Content Continuum builds ________, ________, and ________.

A

Content that builds:
Traffic
Awareness
Leads

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3
Q

What stage of the Copywriting-Content Continuum would copy linking to a direct-sales page be?

A

Stage 2: Primed for purchase

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4
Q

What stage of the Copywriting-Content Continuum would direct-sales copy such as Buy/Order Now be?

A

Stage 3: Sale

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5
Q

What happens in Stage 4 of the Copywriting-Content Continuum?

A

Retention copy and content

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6
Q

Name up to 5 types of Content

A

Articles
Blog Posts
Case Studies
Lead magnets
E-books & reports
Newsletters
Podcasts
Press Releases
Social Media
Videos (demos, how-to)
Web Pages (general)
Webinars
White Papers

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7
Q

Name 13 types of copywriting mediums

BA – B/F – Cb
Em– GA – LP
MA – NA – OOH
RAS – SL – SMA
TVAS

A

banner ads
brochures/flyers
chatbots
emails
Google ads
landing pages
magazine ads
newspaper ads
out of home
radio ad scripts
sales letters
social media ads
tv ad scripts

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8
Q

Name 3 ways emails and newsletters serve as Retention Copy

A

sales
renewals
updates

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9
Q

Branding Campaigns drive . . .
Persuasive Campaigns drive . . .

A

Awareness
Action

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10
Q

Goal of a copywriting piece:
To ________ an ________ in an ________ and ________ manner.

A

To communicate an offering in an engaging and persuasive manner.

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11
Q

Direct-response copywriting pieces should include what 7 elements?

A

What the product/service is

How it solves a customer want/need

How it works

Why it’s the best solution

Why it’s the best value

How much it costs

How to order it

What
Solves
Works
Solution
Value
Cost
Order

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12
Q

What should a copywriter create in the prospect?

A

Desire

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13
Q

6 Components in a Copywriting Piece
H/S
F
B
P
O
C

A

Headline/Subhead
Features
Benefits
Proof
Offer
CTA

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14
Q

How to create a Curiosity Gap

A

Tease the reader by hinting at what’s to come so the reader will keep reading.

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15
Q

Why does a Curiosity Gap work?

A

Because the reader wants to close a loop in their brain.

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16
Q

Example of puppy food funnel (6 steps)
(Google/Quiz/Coupon/Email)

A
  1. Google “what to feed new puppy”
  2. Ad shows up “take this quiz about puppy nutrition” You click on it.
  3. Landing page offering a coupon if you take the quiz. You take the quiz.
  4. Quiz ends with CTA: Get My Coupon. You click button.
  5. Arrive at form requesting your email in exchange for coupon.
  6. Now you get email sales offers.
17
Q

People don’t like to be sold to. So don’t force . . . do this instead.

A

tempt

18
Q

Sell to _____ first, then the _____.

A

Sell to the heart first, then the head.

19
Q

How to help a prospect solve a problem or achieve a goal–Bob Bly (5 steps)
1. GA
2. IP
3. PS
4. PV
5. CA

A
  1. Get Attention
  2. Identify the prospect’s problems
  3. Position the product as a Solution
  4. Prove the Value of the solution/compare to others
  5. Call them to Action
20
Q

“You’re not selling, you’re . . .”

A

You’re not selling, you’re SOLVING!

21
Q

What’s the ________ being solved?
What’s the ________ being offered?
Why is it ________?

A

What’s the PROBLEM being solved?
What’s the SOLUTION being offered?
Why is it a GREAT solution?

22
Q

Help your prospect ________ a ________ or ________ a ________.

A

Help your prospect SOLVE a PROBLEM or ACHIEVE a GOAL.

23
Q

Tease ________; appeal to ________.

A

Tease DESIRES; appeal to EMOTIONS.

24
Q

WIIFM

A

What’s In It For Me?

25
Q

How to connect with your prospect.

A

Know who you’re writing to.
Write to 1 person only.
Speak in their language.
Know their beliefs, desires, fears, wishes, etc.

26
Q

What a reader is thinking in their back of their mind as they read your copy.

A

“Why should I believe you?”

27
Q

Psychographics (6 components)

A

Beliefs
Goals
Interests
Lifestyle
Values
Worries

28
Q

Help your prospect ________ a ________ or ________ a ________.

A

Help your prospect SOLVE a PROBLEM or SATISFY a DESIRE.

29
Q

Research 4 Hows about a product

A

Hows
—How it’s Made
—How it Works
—How it’s Used
—How it Helps

30
Q

Name 6 ways course creators can help with customer retention
UMS
S/U
R
OH
V/W
SM

A

updates to membership site
sales/upsells
renewals
office hours
video/webinar
social media groups

Copywriting (4 decks)

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