Horizontal Scope Pt 2

Question 1

Bob Iger’s Strategy for Disney

Answer 1

Acquisitions: Pixar, Marvel, Lucasfilm, Hulu
Merge: Fox
Flatter mgmt structure

KTA: preserve core values and history of the brand but also make it relevant to current audience

Question 2

Bob Iger Strategic Goals for Disney

Answer 2

1. High-quality branded intellectual property (content)
2. Up-to-date technology
3. Global presence

Question 3

Corporate Strategy vs Business Strategy

Answer 3

Business strategy - focuses of business at a functional level e.g. product, competitive advantage, etc., essentially performance

Corporate strategy - Overall objective of the firm, purpose

Question 4

Disney’s Corporate Strategy

Answer 4

Currently attempting to create synergies between range of businesses, e.g. animated characters, Hulu, etc.