Horizontal Scope Flashcards
1
Q
Drivers Behind Disney’s Success
A
- Creativity
- First movers
- Theme park experiences
- Strong Leadership
- Appeals to both kids and adults
2
Q
Differentiating Through Mickey Mouse
A
Mickey mouse is a distinguishing quality of Disney that is hard to imitate. He has a strong global appeal and is also very friendly and easy to understand.
3
Q
Benefit of relying on animated characters
A
It is extremely hard to imitate while also being very durable (stands the test of time)
4
Q
Michael Eisner Turnaround
A
- Increased prices for theme parks and kept them open days a week
- Released movies at a faster cadence
- Acquired ABC
- Moved into Europe
5
Q
3 Levels of Strategy
A
- Cooperate
- Business
- Functional
6
Q
Cooperate Strategy
A
Focuses on the scope of the business, vertical integration, and diversification
7
Q
Business Strategy
A
Centered around gaining a competitive advantage, low-cost, and differentiation.
8
Q
Functional Strategy
A
How capabilities are built in areas such as finance, production, and marketing.
9
Q
Disney Corporate Strategy – Michael Eisner
A
- Increasing geographic scope
- Increasing vertical scope
- Increasing horizontal scope
