HOH - Fighting The Digital Threat (Assessment) Flashcards
Ever since the arrival of home TV sets, the cinema screen’s position as the dominant format for watching films has come under regular assault, from ____ to cable to DVD.
VHS
In the most recent quarter (2015), spending on digital formats increased by __% year on year to $2.12bn (£1.4bn).
15
In the most recent quarter, spending on digital formats increased by 15% year on year to $2.12bn (£_._bn).
1.4
Cinema’s big asset is size and scale – bigger, louder, and more explosive – hence the re-emergence of 3D and the preponderance of _________, fantasy and large-scale sci-fi films.
Superhero
Multiplexes have also invested in online and automated booking, premium seating and ____ options.
Food
Arguably, the most dynamic growth area is the success of so-called “_____ ______”, where recordings of performances of other artforms – opera, theatre, ballet, even art exhibitions – have achieved extraordinary results.
Live cinema
The live transmission of Kenneth Branagh’s production of The Winter’s Tale, from the ______ theatre in London, was the UK’s most popular film on 26 November.
Garrick
Another area of audience growth is in films aimed at older audiences: The Lady in the Van, the Alana Bennett adaptation starring Maggie Smith has enjoyed a significant amount of “______ ________” ticket sales, as well as seeing a spike in midweek and daytime attendances, a hitherto sluggish area.
Senior discount
The “specialist” market – everything from foreign-language comedies to severe art films – is capitalising on its audience’s natural preference for the traditional experience.
“_________” cinemas such as the Dominion in Edinburgh and Electric in Birmingham offer plush seating and at-seat service.
Boutique
There is even a rash of _________ cinema building, with new Picturehouses in London and a Curzon planned for Oxford.
Arthouse
