HM08- FINALS Flashcards

1
Q
  • methodology for bringing products to consumers
  • “how can the products reach the end users?”
A

supply chain distribution

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2
Q

these largely depend on the financial and company goals for the business

A

distribution plans

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3
Q
  • distribution plans largely depend on the financial and company goals for the business
  • balances supply and demand
A

supply chain distribution

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4
Q

two options for supply chain distribution

A
  1. seel product directly to consumers- sole distributor
  2. third parties for distribution process
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5
Q

goal of supply chain distribution

A
  • handle any type of market changes
  • reduce no. of transactions to get the product from supplier to end customer
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6
Q

the one that sells products without directly reaching customers

A

distribution channels

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7
Q

why do channels exist?

A
  • convenient
  • availability
  • accessibility
  • less transaction
  • win-win transaction
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8
Q

why can’t firms sell directly?

A
  • to reach more customer
  • other companies may want to focus on production rather than distribution (unable to produce and distribute competitively)
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9
Q

why are go-betweens needed?

A
  • make the accessibility of the products easier for customers.
  • easier transactions between channels
  • intermediaries allow companies to promote, sell, and distribute their products directly to consumers
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10
Q

four (4) types of distribution channel

A
  1. website
  2. online travel agencies
  3. travel agents
  4. global distribution system (GDS)
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11
Q

ideal platform to convey brand values and deliver marketing message that appeals to target audience (has to be updated)

A

website

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12
Q

website increases what?

A

visibility to hotel

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13
Q

only distribution channel that generates direct sales without paying a commission to third party

A

website

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14
Q

most costly distribution channel

A

online travel agencies (OTAs)

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15
Q

primary benefit of online travel agencies (OTAs)?

A
  • extra exposure
  • hotels attract guests that have not found you
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16
Q

OTAs are popular among __

A

mobile users

17
Q

example of OTAs

A

booking.com
expedia
agoda
hotels.com

18
Q
  • help individuals, groups, and business travelers plan and organize travels (purchase + booking)
  • F2F transaction
A

travel agents

19
Q

for travel agents, customers forego ___ and seek a ___ experience.

A

comparative shopping experience
customized booking

20
Q

availing travel agencies helps eliminate

A

hours searching for other TAs
lessen list of hotel options
avoid online scams

21
Q

network primarily used by TAs to book airline seats, hotel rooms, and car rentals for clients and terminals

A

global distribution system

22
Q

different services are consolidated (other services are combined into a single effective system)

A

GDS

23
Q

GDS is used to tap into __ because of its ability to present hotels and flight details in one simple interface

A

corporate travel market

24
Q

GDS depends on ___ and should be registered with the net

A

accessibility

25
Q

example of main GDS

A

amadeus
travelport
sabre