HM07 MIDTERMS Flashcards
1
Q
rule of travel intermediaries
A
fast changing outlook of business tourism
2
Q
calls the shots in different tourism industries
A
tour operators
3
Q
large tourism enterprise compromise on __ to stay afloat
A
profit margins
4
Q
travel intermediaries must exist in a ___ and embrace aspects of IT
A
info-intensive industry
5
Q
travel intermediaries rely on __ which requires careful analysis of when and how IT can offer value-added service to clients.
A
computerized reservation terminals
6
Q
redefines role of travel intermediaries
A
development and marketing
7
Q
major challenge of travel intermediaries and IT
A
use emerging internet + mobile tech to their advantage
8
Q
when used appropriately will assist in developing new strengths and managing weaknesses
A
information tech
9
Q
can turn threats to opportunities
A
IT
10
Q
three (3) impact of IT in travel intermediaries
A
- high speed internet (faster booking)
- downside of high-speed net
- additional challenge= customer can DIY
11
Q
five impacts of IT in travel intermediaries
A
- travel agent education
- home-based travel agents
- competition from travel booking websites
- online review and social media
- reinvention of services
12
Q
- you always learn
- many travel vendors offer education opportunities to TAs
- discounted familiarization trips (family trips)
A
travel agent education
13
Q
- new tech made it easy for travel professionals to WFH
- independent home-based TAs vs. contract host agencies
- offers many commission-based incentives
A
home-based travel agents
14
Q
- hard times for small sized travel agencies
- tough for those beginning in the industry
- traditional approach to an agency grows less meaningful
A
competition from travel booking websites
15
Q
six (6) impacts under competition from travel booking websites
A
price shopping
commission changes
travel agent fees
more choice than ever
greater travel independence
decrease customer loyalty
16
Q
compare prices from other before making a decision
A
price shopping
17
Q
this happens once you book a tourist group
A
commission changes
18
Q
charges or fees in making commission
A
travel agent fees
19
Q
web is accessible
A
more choice than ever
20
Q
rise in DIY travel
A
greater traveler independence
21
Q
rise in DIY means they don’t rely on TAs
A
decrease customer loyalty
22
Q
travel agencies use these tools to start own blog, establish social media profiles, provide in-dept info via podcast and YT.
A
online review and social media
23
Q
travel agencies provide in-dept info about a destination via __
A
podcast
youtube
24
Q
- they use content to build relationships w/ potential and current clients
- 90% good and 86% bad
A
online review and social media
25
social media reviews are a big deal. no such thing as good/ bad publicity
online review and social media
26
- don't focus on one
agents decide to reinvent as travel specialists (few travelers approached TA to handle routine travel)
- they seek to serve niche population
- opted to specialize
reinvention of services
27
agents seek to serve niche population:
- travelers with disabilities
- over age of 60
- women traveling alone
- LGBTQ travelers
28
seven (7) important tech solutions for travel intermediaries:
1. mobile tech
2. augmented reality
3. internet of things (IoT)
4. VAs
5. Big data
6. Blockchain
7. 5G
29
everything is done in phone
mobile tech
30
virtual reality to see different features
augmented reality
31
uses available data of customers/ preferences
Big Data
32
more on finance/ info pertain to guests
blockchain
33
four (4) advantage of tech in hospitality
- guess what convenience
- enable guests to access info and make requests
- improve communication
- enable staff to provide superior service
34
five (5) challenges of technology
- maintenance and follow up
- gain access to confidential info
- unemployment
- proliferation increase
- potential visitors may change minds if queries are not answered on time
35
tour operators vs. travel agents
TO: create diff. tour packages
TA: sells TPs and book travels
36
the perfect combo
internet and travel
37
- tools used to increase efficiency and enhance customer service
Information Communication Technology (ICT)
38
- refers to the info and communication technologies used by hospitality and tourism businesses
- help organizations fulfill their business functions and achieve value for stakeholders
Information Technology (IT)
39
implements systems such as PO systems and CRM solutions to track customer data, manage inventory levels, process payments, and handle bookings
Information Technology (IT)
40
they build their businesses with the latest technologies
entrants
41
should facilitate the business mission of its enterprise through managed information, processes, and IT
strategic information management
42
three (3) main areas of current application of computer technology:
1. operational
2. guest services
3. management information
43
benefits of ICT adoption and application to organizations:
operational
tactical
strategic
operational
- reduce labor cost
- reduce paperwork
- improve decision-making
- improves data management
tactical
- improve teamwork
- improve service quality
- improve planning times
- promote pro-active culture
strategic
- reduce marketing costs
- improve market share
- improve CS
- improve growth and success
44
it includes not only the computer but any software and peripheral devices necessary to make the computer function
basic computer system
45
TRUE/ FALSE: every computer system requires an operating system
T
46
five (5) types of computer systems:
notebooks
desktops
workstation
server
supercomputing farms
47
six (6) types of input/ output devices
1. keyboard
2. mouse
3. trackball
4. voice input
5. touch screens
6. looking
48
- part of a personal computer/ part of a terminal connected to a computer
- pressed keys send electronic signals with unique identification to the computer OS
keyboard
49
in the keyboard, electronic signals send and detect unique identification through a
map
50
an input device with a ball on its underside
mouse
51
- a variation on the mouse
- it is like an upside-down mouse (ball is rolled directly)
trackball
52
speaking to a computer is aka
voice input or speech recognition
53
these devices accept the spoken word through a microphone and convert it into binary code
voice input
54
voice inputs are commonly employed in
hospitality and airline industry (changing radio frequencies)
55
one way of getting input directly from the source is to have a human point to a selection
touch screen
56
edges of a monitor of a touch screen emit
horizontal and vertical beams of light
57
involves delivering input to a computer simply by looking at the computer to capture data at the source
looking devices
58
this device is similar to a screen selection (touch screen with finger)
captured data without using hands/ fingers
looking devices
59
twelve (12) applications of input devices
1. fingerprint biometric system
2. magnetic strip readers
3. touch-screen e-cash registers
4. touch-screen point-of-sale devices
5. touch-screen devices
6. card swipes used in automated machines
7. remote order pads
8. digital timers
9. personal digital assistants (PDA)
10. vending machine keyboards
11. keyboards
12. point of sale
60
input devices that allows tracking employees hand washing and sanitization
finger print biometric system
61
input devices that read credit cards when swiped
magnetic strip readers
62
becomes input when used to key in purchase details
touch-screen electronic cash registers and touch-screen POS devices
63
becomes input when used to make table reservations and used at F&B vending machines to key in orders
touch-screen devices
64
at freestanding locations, self-service F&B terminals accept guests' credit card (acts as input device)
card swipes in automated machines
65
form of POS systems that handle transactions at the point of sale
remote order pads
66
become input when the time a F&B item is keyed in and set for the equipment
digital timers on food prod equipment
67
becomes input when used to write F&B orders that are then transmitted to bar and kitchen equipments.
personal digital assistant (PDAs)
68
become input when orders are keyed in at the keyboards stationed at the vending machines or info kiosks when purchase details are keyed into a computerized electronic POS system
vending machine keyboards
69
common input devices connected to a computer and used to key in details (POs)
keyboards
70
may act as an input when POS is online and charges are posted directly from the department to the electronic folio
point of sale
71
- portion of a computer system that carries out the instructions of a computer program
- primary element in carrying out its functions
central processing unit (CPU)
72
central processing unit (CPU) is aka
processor
73
six (6) types of output devices
1. screens
2. terminals
3. printers
4. voice output
5. computer graphics
6. video graphics
74
- cathode ray tube monitor that displays text and graphics
- LED and LCD are both used in computers through TFT (thin film transistor)
Screens
75
types of screen technology
LCD (liquid crystal display)
LED (light emitting diode)
76
screen may be the monitor of a personal computer or part of a terminal that is attached to a large computer
terminals
77
produces printed paper output known as hard copy or soft copy
printers
78
tangible and permanent unlike soft copy that is displayed on a screen
hard copy
79
computers are like people since they find it easier to talk than listen.
voice output
80
process of enabling machines to talk to people; easier than speech recognition
voice output
81
- aka business graphics
- contains colorful graphics used by managers
compared data more easily, spot trends, and make decisions
computer graphics
82
- made the biggest splash in TV
- advertisements are being employed in hotels through TV media.
video graphics
83
computer storage is also known as
storage or memory
84
refers to computer components, devices, and recording media that retain digital data used for computing from some interval of time
computer data storage
85
T/F: a computer system contains one kind of storage with an individual purpose.
F (one kind- several kinds)
85
without this, a computer will be able to merely perform fixed operations and output,
significant amount of memory
85
four (4) types of computer storage
1. primary
2. secondary
3. tertiary
4. off-line
85
generic computer apps in hotel and tourism industry:
word processor and spread sheet
86
functions of word processor
text editing
word wrap & text alignment
layout settings
style sheets
mail merge
87
- a computer application that simulates a paper worksheet
- displays multiple cells that makes up a grid and consist of rows and columns
spread sheet
88
each cell in a spread sheet contain
alphanumeric text
numeric values
89
feature of spread sheet
- function as a basic database
- can insert data and number in different columns
- data can sorted, searched, or filtered
90
four (4) applications of spread sheet
functions
computations
statistical analysis
formatting
91
an integrated collection of logically related records
- consolidated into a common pool that provides data for one or multiple uses
database
92
database information can be on:
- customers
- sales
-staff
- finance
- facilities
93
many apps and techs developed as a result of integrating general applications to suit the needs and achieve objectives
technology systems in H&T industry
94
a computerized system used to manage guest bookings, online reservations, point of sale, telephone and other amenities
property management systems (PMS)
95
four (4) types of reservation systems
1. single property-based system
2. central reservation system (CRS)
3. global distribution system (GDS)
4. world wide web
96
system or process that provides the info necessary to manage an organization effectively
system used in hotels for an organized info
MIS
97
means of electronic booking airline seats, car hire hotel rooms, and ship cruises only by Travel Professionals (agents) ex. amadeus
GDS
97
for the HM system color screen, what is the ideal front of bar mounting to maintain customer interaction at all times?
colour screen w/ the small foot print design
98
the colour screen w/ the small footprint design is ideal for __
bars
nightclubs
quick service restaurants
99
the terminals for color screens can be linked to a:
range or remote printers
99
features included in the terminals of a color screen:
menu keys
intelligent prompting
kitchen control
automatic backup and redirecting of print jobs
100
ICT vs. IT
ICT- refers to being used in the industry
IT- pertains to the system
101
it means everything is stored in a computer. no need for a logbook
management information
102
computer graphics vs. video graphics
computer: charts and maps are used to present info
video: posted/ flashed in TVS
