health promotion Flashcards
Health promotion
enabling people to increase control over and improve their health through adopting actions to reduce risk of developing disease
approaches can be
medical
behavioural
socioenvironmental
education
empower
health education
Health education = combination of learning experiences which seek to improve health by enhancing knowledge, attitudes and skills. Success depends on what is communicated and how.
McGuire model for health messages =
the source (who) delivers the message (what is said) through a channel (how message is disseminated) to a receiver (target audience) which leads to a destination (desired outcome)
Seven models for legal intervention to promote public health =
- the power to tax and spend,
- the power to alter the informational environment (labelling and adverts),
- the power to alter the built environment (traffic, sanitation),
- the power to alter the socioeconomic environment (education, tax system, benefits),
- direct regulation (of professionals and businesses/workplaces),
- indirect regulation (via civil litigation), and
- deregulation of laws which are harmful to health.
Community development =
building stronger communities. a process that involves people working together (collective action) to generate solutions to problems and improve their community. It is a good approach to create buy-in, focus on SDH and reach marginalised groups. BUT it is resource intensive and hard to evaluate.
e.g. asset based approach, volunteering, community action/movements, providing resources, strengthening social cohesion, co-production and design / joint decision making)
what are partnerships and what types are there
mutually beneficial process where organisations/people work together towards a common goal. It allows organisations to pool resources, reduce duplication and innovate. Mismatches in aspirations/goals, processes, commitment, influence and power can cause challenges. Can be evaluated using process or outcome measures.
- statutory groups (ICS, LRF)
- partners with shared targets and monitoring (local area agreements)
- joint projects – formulate a joint strategy
- specifically resourced initiatives (healthy schools)
- shared posts
- shared budgets (e.g. sexual health commissioning in SEL)
Social marketing =
use of techniques of commercial marketing to sell health messages in order to benefit individuals or society. Can use behavioural science to shape messaging.
social cohesion
extent to which a society is mutually supportive and has shared values - level of social capital impacts this
