HC6- Networks (2) Flashcards
Four arguments for networking in innovation
socialnetworkfocus OR actor networkfocus/ focus on general innovativeness/focus on discrete innovations
- Collective efficiency: networking offers a way of getting access to different resources through
a shared exchange process - Collective learning: networking can facilitate a shared learning process in which partners
exchange experiences and bring new insights - Collective risk-taking: networking permits higher levels of risk to be considered than any single participant might be prepared to undertake
- Intersection of different knowledge sets: networking allows for different relationships to be
built across knowledge frontiers
Organizational actor networks are beneficial because :
- More powerful on the market
- Share costs
- Reduce costs
- Shorten development cycles -> More expertise, so you can do things sooner
- Flexibility
- Speed up market entry
- Bring together distributed resources
four approaches to networks
how easy is forming a relationship/how difficult is it to find partners
- Zone 1: creating new networks with potential
partners that are easy to find and keen to interact.
- Zone 2: Emphasis on new network partners. Barriers
are typically geographic, ethnic and institutional.
- Zone 3: Potential partners are easy to find but
reluctant to engage. Barriers are ideological,
institutional or demographic.
- Zone 4: Potential partners are difficult to find and
not keen to engage. Institutional and demographic
barriers.
barriers to new network formation
finding prospecive parners can be hard due to: geographical, technological and institutional reasons.
Forming relationships because of: ideological, demographic and ethnic