Handout 76-100

Question 1

Joseph Pulitzer

Answer 1

pioneered the new journalism which was sensational but news-oriented; demanded accuracy in reporting: considered greatest journalist of all time

Question 2

William Randolph Hurst

Answer 2

Newspaper chain owner who dictated the contents of all his newspaper; expanded sensationalism and yellow journalism

Question 3

Rupert Murdoch

Answer 3

he built one of the world’s largest media empires- Newscorp. His empire includes 20th Century fox, Harper Collins, The Wall Street Journal and Fox News channel

Question 4

Nellie Bly

Answer 4

pioneering woman journalist who created a sensation in the late 1800’s with her stunt journalism written for Pulitzer; best known stunt was going around the world in less than 80 days

Question 5

Horace Greenly

Answer 5

pioneered editorials for news papers; used his newspaper to fight social ills. Credited with the phrase “go west, young man”

Question 6

Orson Wells

Answer 6

boy genius who created national panic with radio broadcast of War of the Worlds; later produced, wrote and directed and starred in movie Citizen Kane

Question 7

James Vicary

Answer 7

made dubious subliminal advertising claims including movie theater action that promoted audience to eat popcorn and drink coke

Question 8

Steve Jobs

Answer 8

the driving force behind the apple computer revival,ipod and itunes

Question 9

Andrew Hamilton

Answer 9

attorney for John Peter Zenger, argued that citizens have a right to criticize the government

Question 10

Ivy Lee

Answer 10

founder of modern public relations, brought to the business a strong understanding os both economics and psychology

Question 11

Ted Turner

Answer 11

founded CNN in 1980, offering round the clock news on cable television

Question 12

D.W. Griffith

Answer 12

filmmaker who made Birth of a Nation in 1915 and established film as its own art form

Question 13

Al Jolson

Answer 13

starred in the film the Jazz Singer, a film with sound that ushered in a new era in Hollywood

Question 14

Brian Lamb

Answer 14

founder of C-SPAN in 1979, created the non-profit network to present long-form, unfiltered coverage of government and public affairs

Question 15

Wilson Brian Key

Answer 15

Advertising critic who claimed that companies placed hidden images of death, dear and sex within their advertisements to increase sales; studied magazine ads considered to contain subliminal messages

Question 16

New York Times vs. Sullivan ( 1964)

Answer 16

media law case that relaxed the libel restriction on the news media in covering public policy; established standard for libel of public officials

Question 17

Hazelwood v Kuhlmeier (1988)

Answer 17

media law case that gave public school officials considerable freedom to limit what appears in student publications

Question 18

Ancillary Rights

Answer 18

marketing opportunities related to a movie, in addition to direct income from the movie itself; rights to move-related items such as soundtracks, t-shirts, games, etc

Question 19

Film Noir

Answer 19

literally : black film” which describes a genre of film which typically features dark, brooding characters, corruption dectectoves and the seedy side of the big city

Question 20

Direct Sponsorship

Answer 20

a programs that carries an advertisers name in the program title ( texaco star theater)

Question 21

Preferred position

Answer 21

a position in a printed publication that is considered to attract the most reader attention and is typically sold at a higher rate ( the back cover of a magazine)

Question 22

Affiliates

Answer 22

locally licensed broadcast stations that have an affiliation with a network to carry network programming

Question 23

Watchdog function

Answer 23

the news media’s role is to monitor the performance of government and other institutions of society

Question 24

Objectivity

Answer 24

a concept in journalism that news should be gathered and told value free; without prejudice, bias or favoritism

Question 25

public domain

Answer 25

publications products and processes that are not protected by copyright and thus are available free to the public