Handout 1-25

Question 1

What are Actualities?

Answer 1

Edited audio clips from people interviewed

Question 2

What is an Advertorial?

Answer 2

A type of display advertisement that is created to look like an article within the publication, although most publications have the words “ advertisement” or “ paid advertisement” in tiny print somewhere nearby

Question 3

What is Balance?

Answer 3

in news coverage, the concept of presenting sides equally or of reporting on a broad range of news events

Question 4

What is a “ Beat” ?

Answer 4

A reporter’s specialized area of coverage based on geography or subject. Common beats in large newspapers include education, crime, and sports

Question 5

What is Branding?

Answer 5

The process of creating in the consumer’s mind a clear identity for a particular company’s product, logo, or trademark

Question 6

What is Citizen Journalism?

Answer 6

journalism done by amateurs or volunteers, either with citizen journalism websites , blogs, or as a part of a mainstream news organization website

Question 7

What is Clear and Present Danger?

Answer 7

A restriction on speech when it meets both of the following conditions: 1) is it intended to incite or produce dangerous activity and 2) it is likely to succeed in achieving the purported result

Question 8

What is Convergence?

Answer 8

The coming together of computing, telecommunications, and media in a digital environment

Question 9

What is Cybersquatting?

Answer 9

The practice of getting a domain name, usually of someone famous, with the intention of reselling the domain name at a high price

Question 10

What is Digitization ?

Answer 10

The process in which media is made into computer-readable form

Question 11

Who was Edward. R Marrow?

Answer 11

A radio and television journalist and announcer who set the standard for journalistic excellence on television during television’s golden age

Question 12

What is an Embargo?

Answer 12

The practice of sending news releases to new organizations with the stipulations that the information cannot be broadcast or printed until after a specific day or time

Question 13

What is Fairness?

Answer 13

In news coverage, the concept of covering all relevant sides of an issue and allowing spokespeople representing those various sides a chance to be covered in the same way

Question 14

What is Fourth Estate?

Answer 14

Another term for the press, or journalism, in which it acts as a fourth branch of the government; one that watches the other branches

Question 15

What is a Genre?

Answer 15

A type of story that has recognizable and defined elements that distinguish it form other types of stories or nonfiction

Question 16

What are Independent Films?

Answer 16

Films made by production companies outside the main Hollywood studios

Question 17

What is Interpretive Reporting?

Answer 17

A type of reporting that tries to put the facts of a story into a broader context by relying on knowledge and experience that report has about the subject

Question 18

What is a Lurker?

Answer 18

A person on an online discussion board who does not contribute to discussions by posting messages but who simply reads what others writen

Question 19

What is a Medium?

Answer 19

A communication channel, such as talking on the phone, IM’ing or writing back and forth in a chat room

Question 20

What is a Newshole?

Answer 20

A term typically used with newspapers to refer to the amount of total space available for advertisement space has blocked out

Question 21

What is a Payola?

Answer 21

Cash or gifts given to radio disc jockeys by record labels in exchange for greater airplay given to the labels artists or most recent songs. It is now illegal

Question 22

What is Product Placement?

Answer 22

The practice of advertisers paying for actual products to be used and shown prominently in television shows and movies

Question 23

What is Public Opinion?

Answer 23

The notion that the public, as a group, can form shared views or ideas about topics and that these ideas guide the public’s actions

Question 24

What are Pseudo Events?

Answer 24

An event that is created specifically to attract the attention of the media, particularly in the news

Question 25

What is Puffery?

Answer 25

A type of advertising language that makes extravagant claims about a product without saying anything concrete

Question 26

What is Misappropriation?

Answer 26

Using a person’s likeness or image for commercial purposes

Question 27

What is Storytelling?

Answer 27

Through vehicles such as TV, movies, novels and in various genres such as drama, horror and comedy

Question 28

Music has been described as..

Answer 28

A social unifier

Question 29

Sports Entertainment does what?

Answer 29

Helps shape media, changes to appease media,has merchandise of about 480-620 billion dollars worldwide

Question 30

What do spin doctors do?

Answer 30

Attempt to influence how a story will be portrayed or presented

Question 31

What are the Major Concerns of PR?

Answer 31

Image, Reputations and Public Opinion

Question 32

Types of Invasion of Privacy?

Answer 32

Intrusion ( physical trespass) , False Light ( altering a public image out of their control)

Question 33

Free Press v. Fair Trial?

Answer 33

The right for the press to cover a trial vs. a person’s right to a fair trial

Question 34

What is Aggressive Stimulation?

Answer 34

People are inspired to violence by what they see in the media