Handout 7 Flashcards
the investigation, analysis, and decision-making by outlining the company’s competitive advantages, finding areas of weakness that limit its ability to expand, creating the corporate mission, outlining realistic goals and establishing policy standards.
Strategy formulation
primary and basic reason for an organization’s existence
Purpose
It refers to the desired future state or “big picture” of what an organization desires to achieve.
It is a goal that is massively inspiring, in-depth, and long-term.
Vision
A good vision conveys a picture of what the future will be
Imaginable
it appeals to the long-term interests of employees, customers, stockholders, and others who have a stake in the enterprise.
Desirable
It comprises realistic and attainable goals
Feasible
It Is clear enough to guide decision-making
Focused
It is general enough to allow individual initiative and alternative responses in light of changing conditions.
Flexible
Is easy to communicate; can be successfully explained within five (5) minutes
Communicable
more specific and action-oriented than a vision. It outlines the organization’s primary purpose and the basis of competition and competitive advantage
Mission
it must be short so that everyone can remember and understand
Concise
It should be measurable so that the company can visibly see progress.
Outcome-oriented.
It must include all the stakeholders involved in implementing a company’s strategy.
Inclusive
These are the specific and measurable results focused on achieving an organization’s mission. This generally guide how the organization can fulfill or move toward the higher goals (mission and vision) in a more specific and well-defined time frame.
Strategic Objectives
At least one indicator must measure progress against fulfilling the objective
Measurable
This means providing a clear message as to what needs to be accomplished.
Specific
It must be consistent with the organization’s vision and mission
Appropriate
Given the organization’s capabilities and environmental opportunities, it must be an achievable target. In essence, it must be challenging but doable.
Realistic
There must be a time frame for achieving the objective.
Timely
primarily about the choice of direction for a firm and the management of its
various product lines and business units for maximum value.
Corporate-level strategy
It refers to the firm’s overall orientation toward growth, stability, or retrenchment.
Directional strategy.
It includes the industries or markets in which the firm competes through its products and business units.
Portfolio analysis